15 Dec 2009
3B Appoints India Agent
Move reflects continued focus and commitment on Asia as key growth market
Battice, Belgium – December 15, 2009 – 3B, a leading manufacturer of fibreglass products for the reinforcement of thermoplastics and thermosets, has appointed Essen International as non-exclusive agent for India. This latest move marks 3B’s stated commitment to developing its business in Asia, and focusing in particular on India and China as key growth markets.
Essen International, based in New Delhi and with offices in Chennai has more than 10 years experience in the distribution and supply of fibre reinforcements to composite processors throughout India for applications in automotive, marine, wind energy, industrial electrical, rail and civil applications.
“This is another significant step forward for us in cementing our footprint in Asia,” said Alec Van Beylen, Sales Leader Distribution at 3B. “We are committed to growing our presence in Asia, and partnering with the right local companies such as Essen International in India is a crucial part of our business strategy.”
Praful Jain, Managing Partner Essen International commented: “This new agreement with 3B significantly boosts our product portfolio, adding a range of new reinforcement products such as roving, Continuous Filament Mat and Chopped Strand. We now have a more comprehensive offering for our customers, and we see new opportunities for us in developing business in electrical and pipe manufacturing applications.”
Notes for editors
About 3B, The Fibreglass Company
3B is a leading developer and supplier of fibreglass products and technologies for the reinforcement of thermoplastics and thermosets. This young and dynamic company has two state-of-the-art fibreglass manufacturing facilities in Battice, Belgium and Birkeland, Norway formerly owned by Owens Corning. 3B has its own manufacturing, sales, marketing and R&D organization and is committed to technological innovation and excellence with an emphasis on environmental responsibility. The company has two unique glass technologies - Advantex® an eco-responsible E-CR glass and HiPer-tex™ a high performance glass fibre - both used in a wide range of industrial applications such as automotive, defence, infrastructure, to mass transit and renewable wind and marine energy generation. 3B is owned by Platinum Equity, a global firm specializing in the merger, acquisition and operation of companies that provide services and solutions to customers in a broad range of business markets. For more information, visit www.3b-fibreglass.com.
For more information about Essen International, please visit www.esseninternational.in.
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Advantex® is a registered trademark of Owens Corning used under license.
HiPer-tex™ is a trademark of 3B.
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