AVERY DENNISON INTRODUCES FLEXIS™ STEAM VALVE TO THE EUROPEAN MARKET AT INTERPACK 2011

Avery Dennison Flexis™ Steam Valve. (Photo: Avery Dennison, PR075)DÜSSELDORF — 12 May 2011 — A powerful new functional packaging technology innovation called the Avery Dennison Flexis™ Steam valve is being introduced to the European market by Avery Dennison Designed and Engineered Solutions at Interpack 2011, in Dusseldorf, Germany. Currently in use by major food producers of ready-to-eat meals, the custom-engineered valve allows the measured escape of steam from food packaging during microwave cooking. At the show, Avery Dennison will occupy Stand B69, in Hall 11.

NEW AVERY DENNISON FLEXIS™ OXYGEN VALVES ENABLE ITEM-LEVEL OXYGENATION OF BEEF AND PORK

New Avery Dennison flexis™ oxygen valves enable item-level oxygenation of beef and pork. (Photo: Avery Dennison, PR074)DÜSSELDORF — 12 May 2011 — Meat managers, packaging engineers and marketing directors seeking materials savings, greater cube utilization and more efficient ways of controlling meat bloom at the retail level will find a powerful new solution from Avery Dennison at Interpack 2011, Stand B69, Hall 11. Making its global debut is the multi-functional Avery Dennison Flexis™ Oxygen Valve, which permits item-level oxygenation of beef and pork.

NEW AVERY DENNISON FLEXIS™ AIR ONE-WAY COFFEE VALVES APPLY TO PACKAGES AT HIGH SPEEDS

Avery Dennison Flexis™ Air One-way Coffee Valve. (Photo: Avery Dennison, PR073)DÜSSELDORF — 12 May 2011 — A new pressure-sensitive degassing valve that can be applied at high speeds to flexible or rigid containers of ground or whole bean coffee was introduced today by Avery Dennison Designed and Engineered Solutions at Interpack 2011, Stand B69, Hall 11.

AVERY DENNISON LABELING BREAKTHROUGH HELPS BRANDS STAND OUT ON THE SHELF AND WITH CONSUMERS

Avery Dennison Curve Appeal™ application system embraces complex curved containers. (Photo: Avery Dennison, PR070)DÜSSELDORF — 12 May 2011 — Avery Dennison Corporation (NYSE: AVY) today introduced a revolutionary advance in label application that will free package designers to create more distinctive packaging shapes to catch and hold consumers’ eyes as they choose products from crowded store shelves.

AVERY DENNISON INTRODUCES LABELING AND PACKAGING INNOVATIONS FOR FUNCTIONALITY, BRANDING AND SHELF APPEAL

DÜSSELDORF – April 26, 2011 – Avery Dennison will introduce four new labeling innovations that enable brand managers and packaging designers to increase product functionality, differentiate their brands and improve shelf appeal at Interpack 2011, May 12-18, in Düsseldorf, Germany in Stand B69, Hall 11.

AVERY DENNISON LAUNCHES INNOVATIVE ACETONE-RESISTANT LABELSTOCK

Avery Dennison announced today the launch of its new highly chemical-resistant labelstock, Fasson® Transfer PET Matt White Top Chem Res/S8015.Leiden, The Netherlands - Avery Dennison announced today the launch of its new highly chemical-resistant labelstock, Fasson® Transfer PET Matt White Top Chem Res/S8015. Transfer PET Matt White Top Chem Res is offered with the Fasson® S8015 adhesive providing excellent adhesion to a wide range of surfaces, including low surface energy plastics and textured substrates. This new labelstock is specially suited to the automotive industry, for labelling laboratory equipment and for other industrial applications where there is a need to print labels that will resist aggressive chemicals while remaining readable.

AVERY® MPI 3601 QUICK MOUNT:
the name says it all!

Leiden, The Netherlands - Avery Dennison Graphics and Reflective Products has added a new and versatile gloss white multi-purpose solvent inkjet film to its Avery Graphics portfolio – with a prime focus on making graphics application (and removal) quick, clean, and easy. Avery MPI 3601 Quick Mount is a prime candidate for short-life graphics where time is of the essence at the application point – for example, for bus, tram, and other public transport advertising where vehicles are only available for a very limited ‘window’ of time.

AVERY DENNISON NAMES DONALD A. NOLAN GROUP VICE PRESIDENT, ROLL MATERIALS

Leiden, The Netherlands - Avery Dennison Corporation (NYSE: AVY) announced today that Donald A. Nolan has been named group vice president, Roll Materials, effective March 3, 2008. He will be based in the worldwide Roll Materials headquarters in Mentor, Ohio.

NEW UK DISTRIBUTOR FOR THE AVERY GRAPHICS™ FILMS RANGE

Leiden, The Netherlands - Avery Dennison Graphics and Reflective Products has appointed ThyssenKrupp Materials (UK) Plastics Division fully-accredited UK distributors of the Avery Graphics range of self-adhesive films and ancillary products for the signage, screen process, and digital print markets.

NEW NATURAL LOOK FOR PJ SMOOTHIES

One of today's most popular natural fruit-based drink ranges, PJ Smoothies, recently received a label 'makeover' courtesy of Adare and Avery Dennison's Fasson Global Co-Ex self-adhesive films.Leiden, The Netherlands - One of today's most popular natural fruit-based drink ranges, PJ Smoothies, recently received a label 'makeover' courtesy of label printers Adare and Avery Dennison's Fasson Global Co-Ex self-adhesive films. PJ Smoothies were the original bottled smoothie drinks, dating back to 1994, enjoy a 33% share of the UK smoothies market today, and have a strong reputation for being both wholesome and flavourful.

A UNIQUE SUCCESS STORY CENTRED ON FASSON SELF-ADHESIVE LABELSTOCK

Vox's specialism in wine labelling makes the Fasson wine labelstocks a particularly attractive stock item for high-value bottle.Leiden, The Netherlands - Vox Artes Gráficas is certainly one of Portugal's leading label converters. For the label industry, it is a relatively large company, with around 118 employees currently housed in a 7000m2 facility in Vila Nova de Gaia, near Porto. What distinguishes Vox, however, is its specialism in labels for wines and, of course, port – a market where quality and service are key factors, and print runs usually small. Vox meets these criteria with a series of innovative, 'best practice' solutions that aptly demonstrate how focusing on one particular market niche, and doing it well, can represent a highly-successful business model today in the packaging industry.

AVERY DENNISON PROVIDES SWEDISH POST WITH A NEW LAYER OF SECURITY WITH FASSON LABELSTOCK

Avery Dennison has provided Posten AB, Sweden’s national postal carrier, with an innovative Fasson self-adhesive solution to a major postage stamp authentication challenge.Leiden, The Netherlands - Avery Dennison has provided Posten AB, Sweden’s national postal carrier, with an innovative Fasson self-adhesive solution to a major postage stamp authentication challenge. Posten AB is a dynamic, technologically advanced supplier of mail, communication and logistics services, and its security printing division, Sweden Post Stamps, has an international reputation for high-quality print results, with high-security features. As well as traditional gummed and perforated stamp products, Posten AB also issues self-adhesive stamps. To print these on Sweden Post Stamps' sophisticated intaglio machines would entail a costly extra press pass for the necessary overt security feature of a backing paper imprint. It made sense, therefore, to look for an alternative leading-edge authentication device for the self-adhesive stamps that would make it possible to continue printing them on a multicolour offset press, but with the added advantage of a special 'high tech' security feature to foil the efforts of the counterfeiters.