12 May 2011
Press Kit Avery Dennison Interpack 2011
Visitors challenged to “Think the Impossible” at Interpack 2011, Stand B69, Hall 11
DÜSSELDORF – May 12, 2011 – Avery Dennison has introduced four new labeling innovations that enable brand managers and packaging designers to increase product functionality, differentiate their brands and improve shelf appeal at Interpack 2011, May 12-18, in Düsseldorf, Germany in Stand B69, Hall 11.
Avery Dennison enticed visitors to “Think the impossible,” and solution specialists demonstrated ways to go beyond current boundaries in labeling and packaging creativity.
The company showcased innovations that integrate eye-catching design with sustainable source reduction and detailed product information requirements. New product innovations at Interpack include:
AVERY DENNISON LABELING BREAKTHROUGH HELPS BRANDS STAND OUT ON THE SHELF AND WITH CONSUMERS
DÜSSELDORF — 12 May 2011 — Avery Dennison Corporation (NYSE: AVY) today introduced a revolutionary advance in label application that will free package designers to create more distinctive packaging shapes to catch and hold consumers’ eyes as they choose products from crowded store shelves.
NEW SHRINK PS LABELS OFFER SUPERIOR VISUAL APPEAL IN MEAT AND DAIRY APPLICATIONS
DÜSSELDORF — 17 May 2011 — A new brand-enhancing pressure-sensitive labeling solution for meat and dairy packaging applications is being introduced by Avery Dennison at Interpack 2011, Stand B69, Hall 11, May 12-18, in Düsseldorf, Germany. The patent-pending product, called Avery Dennison Shrink PS, is engineered to survive the vacuum-shrink process without wrinkling, providing both shelf appeal and production-related benefits.
NEW AVERY DENNISON FLEXIS™ AIR ONE-WAY COFFEE VALVES APPLY TO PACKAGES AT HIGH SPEEDS
DÜSSELDORF — 12 May 2011 — A new pressure-sensitive degassing valve that can be applied at high speeds to flexible or rigid containers of ground or whole bean coffee was introduced today by Avery Dennison Designed and Engineered Solutions at Interpack 2011, Stand B69, Hall 11.
NEW AVERY DENNISON FLEXIS™ OXYGEN VALVES ENABLE ITEM-LEVEL OXYGENATION OF BEEF AND PORK
DÜSSELDORF — 12 May 2011 — Meat managers, packaging engineers and marketing directors seeking materials savings, greater cube utilization and more efficient ways of controlling meat bloom at the retail level will find a powerful new solution from Avery Dennison at Interpack 2011, Stand B69, Hall 11. Making its global debut is the multi-functional Avery Dennison Flexis™ Oxygen Valve, which permits item-level oxygenation of beef and pork.
AVERY DENNISON INTRODUCES FLEXIS™ STEAM VALVE TO THE EUROPEAN MARKET AT INTERPACK 2011
DÜSSELDORF — 12 May 2011 — A powerful new functional packaging technology innovation called the Avery Dennison Flexis™ Steam valve is being introduced to the European market by Avery Dennison Designed and Engineered Solutions at Interpack 2011, in Dusseldorf, Germany. Currently in use by major food producers of ready-to-eat meals, the custom-engineered valve allows the measured escape of steam from food packaging during microwave cooking. At the show, Avery Dennison will occupy Stand B69, in Hall 11.
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Avery Dennison
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
Notes for editors
About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
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