New Marketing Director Avery Dennison Roll Materials Europe advocates to increase customer satisfaction

Leiden (The Netherlands), 29 January, 2004 – Avery Dennison Roll Material Europe has appointed Joao Adao as its new Marketing Director, effective December 1, 2003. He is responsible for overall marketing activities as well as the company’s Premium Packaging Strategic Business Unit. He replaces Palle Jespersen, who will move to a global marketing role.

One of Joao Adao's objectives is to build upon powerful initiatives that identify new programs and enhance innovation. In addition, he will strengthen the link between Marketing and R&D to create next-generation solutions. He will also vigorously support the company’s initiatives to further increase customer satisfaction: "Good Service is a minimum requirement we need to offer our customers and incremental value-added services will help our clients’ businesses grow. This encompasses everything ‘above’ the product, including such innovations as Fasson Exact, which has been very well received, Fasson Connect and the possibility of website ordering.”

Avery Dennison is a company with diverse product lines and business units. There is still a lot of potential to better leverage the synergies that exist between the different regions in which the company operates. Joao: “A pan-European approach has tremendous opportunities. It allows us to learn from each other, such that when one region creates new business opportunties in partnership with its customers, we will seek to leverage these learnings in other regions as well. This is part of our long term commitment to innovation and partnership that drives everything we do.

One of my main tasks will therefore be to encourage people to learn from our successes, and our mistakes, so that we can become an even more customer-oriented company.”