THE FEEL FACTOR SETS BODYCARE BRANDS APART™

Leiden, The Netherlands - For bodycare and fabric softener products, the key to persuasive packaging lies as much in a soft, tactile feel as it does in good looks. Brand owners opting for a self-adhesive label in such markets can effectively appeal to both senses now, thanks to two new films in Avery Dennison Roll Materials Europe’s special-purpose Fasson Soft Touch film range.

Fasson Soft Touch matt transparent films have a unique face structure that, besides being pleasant to the senses, eliminates the contrast in feel between the container and label. Fasson polypropylene 65 µm PP Soft Touch is specially suited where an exceptionally soft, velvety feel of the surface is required. It is supple, yet tough enough to withstand tearing, and is designed for use as either an overlaminate or a printing film.

The alternative, Fasson polyethylene 100 µm PE Soft Touch, designed primarily as a printing film, offers similar softness, but creates a sensation of friction when stroked. Both products are compatible with the major printing processes, though Fasson PE Soft Touch allows outstanding results to be achieved with screen, often used in health and beauty labelling for creating eye-catching base white opaques and high-lustre features, in-line.

For best ink-adhesion results with either film, corona treatment is recommended prior to printing. Both products come with the Fasson S692N clear, permanent adhesive, which offers excellent UV-resistance and good adhesion, even on apolar substrates.

Comments Stefan Peters, Product Manager Filmic Reels: “In the case of bodycare products particularly, the feel of the package has the greatest influence on the consumer’s decision to purchase. The latest Fasson Soft Touch introductions are ideal for all applications where the tactile effect is of paramount importance, and thus offer brand owners an extra way of distinguising their brands on an increasingly competitive store shelf.”

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