SAY CHEESE PLEASE – WITH A FASSON LABEL

Direct food labelling is a sensitive and complex subject in itself – but the question of direct labelling on to whole waxed cheeses presents a particularly challenging set of requirements for the labelling substrate. That is why Avery Dennison Roll Materials Europe have developed a self-adhesive label laminate in their Fasson Specialty portfolio that is particularly suited to this task: Fasson BT25 with S2800 permanent adhesive and BG40 Brown supercalendered glassine release liner. Already approved by a leading cheese marketing co-operative, this new-to-the-market Fasson labelstock meets user needs at all levels of the product’s life: for the manufacturer, on the packaging line; for the retailer; and for the consumer.

The facestock – a lightweight 25 gm2 woodfree printing paper – offers the flexibility needed for wrap around labels, and will conform to any curves in the surface of the cheese. Most importantly, the adhesive, Fasson S2800, has been tested by the ISEGA independent laboratory and approved to BfR – Bundesinstitut für Risikobewertung (formerly BgVV) specifications for direct contact with dry, moist, and fatty foods. It is a strong, permanent acrylic grade offering high adhesion in both ambient and heavily-chilled conditions. It leaves minimal staining and offers a broad service temperature range of -25 deg C to +70 deg C.

Together, the Fasson BT25 facematerial and Fasson S2800 adhesive work on the waxed cheese surface to conform to the shape of the cheese itself – and provide a lasting and reliable bond. Application using automatic dispensing equipment is facilitated by the Fasson BG40 Brown release liner, and by the relatively high tear-resistance of the facestock.

Fasson BT25 can be printed by all the usual processes, and is particularly suited to offset and flexo. The nature of the special lightweight facestock means that high conversion speeds are not advisable and radius-cornered labels are preferred. Temperatures up to 80 deg C can be used for ink drying, provided the web temperature is below 50 deg C at the matrix-stripping station.

For the retailer selling cheese portions from the deli counter and the consumer alike, cutting through the labelled cheese is easy – again, thanks to the lightweight stock.

Full details of the product, and samples, are available on request from Avery Dennison Roll Materials Europe sales representatives, or visit the Fasson Specialty section of the Fasson website – www.europe.fasson.com.