FASSON WEBSITE: NOW IN RUSSIAN

Customers for Fasson roll labelstocks in Russia can now access the full portfolio of product information online in their own language – thanks to an important enhancement to Avery Dennison Roll Materials Europe’s website, www.europe.fasson.com.

Roll-label label printers in Russia purchase Fasson-brand labelstocks though Avery Dennison’s partner company, Artmark Label Systems, which offers local distribution and slitting from three centres – Moscow, St Petersburg, and Rostov-on-Don. Ilgar Mamedov, General Director of Artmark, comments: ‘Our Fasson customers, as well as designers, end users, and packaging consultants will be delighted. They can now source – from their own desks - Russian language datasheets for the Fasson range; details of Fasson service programmes, such as the Fasson product selector; the Fasson printer and supplies advisor service; and industry and product-specific news via the public Fasson website.’

Says Web Content Manager Anne Christine van Geelen: ‘We are always keen to go one step further for our customers in terms of innovative products and services -- and that includes our online services. This initiative is a direct response to feedback from our Customer Satisfaction Study earlier this year – just one way we keep in regular touch with our customers’ needs and wants. Now, with just one mouse click on the home page, Russian visitors to our website can instantly get the information they require -- in Russian!

‘The addition of Russian brings to eight the number of languages supported on our Fasson Europe website: the others are English, Czech, French, German, Italian, Polish, and Spanish.’

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