THE FASSON STAND : WHERE PARTNERSHIP MEETS INNOVATION

Leiden, Avery Dennison Roll Materials Europe, manufacturers of Fasson-brand roll labelstocks, are once again among the major exhibitors at this year’s Labelexpo Europe, with a high-profile stand dedicated to welcoming customers new and old.

Says Don Stoebe, Vice President and General Manager of the Division: ‘We believe strongly in the power of partnership with customers, and partnership is about people – so we want our customers to take the opportunity to tell us in a comfortable, friendly setting, how we can support them better in terms of products, services, and ideas for the future.’

‘Innovation’, says Mr Stoebe, ‘is a keystone in our Fasson philosophy.’ Avery Dennison’s founder, R Stanton Avery, invented the original concept of the self-adhesive label back in 1935. Today, the company is the sponsor of the R Stanton Avery Lifetime Achievement Award – one of four major prizes in the newly-established annual Label Industry Awards -- to be presented during Labelexpo Europe 2005.

Mr Stoebe continues: ‘We have some major additions to our product range to showcase at Labelexpo. Our company’s technical know-how, R & D skills, and sheer creativity truly continue to drive real innovation today. Self-adhesive labels continue to offer unique benefits for consumer, product manufacturer, and label converter alike.’

The company will be unveiling a major new global product at Labelexpo: a next-generation clear self-adhesive film which delivers a single labelling solution for a complex market. This ‘industry first’ has been achieved through painstaking research and design work, undertaken in partnership with converters and end users. Formulated to give outstanding performance in label applications where ‘traditional’ film labelstocks like PP and PE have been used, the new film offers clarity and conformability (especially over curved surfaces) coupled with high-speed converting and first-class press stability. This will be a truly global product, available to meet the requirements of major international brand owners for the same high quality and consistency in their product packaging in every country and every continent.

Fasson Specialty -- which engineers unique customer solutions is one of the key drivers of innovation in Fasson products and services – is a major stand feature; and the newly-expanded Fasson Durables labelstocks (many of them UL-approved) for information labelling on goods such as automotive components and consumer electronics will also be on show. Visitors will also be able to see the popular Fasson Rapid-Roll range of non-adhesive materials, through which converters can buy the components in a self-adhesive laminate separately, to create their own labels, tags and tickets on press.

Avery Dennison Roll Materials Europe will also be rolling out another real industry ‘first’: the “Fasson Idea Book” -- an ‘encyclopaedia of innovation’ called the “Collection”, which smoothly guides the user by the fastest route to the ideal product for the next converting job. An all-time first for the self-adhesive industry – a complete guide to the use of products and services, with no need for further explanation. There will also be plenty of opportunities to meet, and discuss with, the teams that develop and run the extensive Fasson service programmes – Fasson Exact and Exact Plus ‘no waste’ order options; the online services available via the Fasson Advantage customer website; and the ever-growing network of ‘high-tech’ distribution and service centres in every corner of Europe.

Mr Stoebe summarises Avery Dennison’s presence at Labelexpo Europe as ‘one of the essentials in our business programme and a great way of building – and cementing – partnerships. There is nowhere in the world where we can meet, and entertain, so many of our customers at one time. We really value that opportunity.’

www.europe.fasson.com