28 Sept 2007
AVERY DENNISON RADIO FREQUENCY IDENTIFICATION PRODUCTS NOW AVAILABLE THROUGH AVERY DENNISON ROLL MATERIALS EUROPE
Leiden, The Netherlands - Avery Dennison, the market leader in self-adhesive materials, has announced that it is leveraging its extensive Fasson sales and distribution channel to provide Avery Dennison Radio Frequency Identification inlay products to its customers throughout Europe. In addition to creating a shared sales and distribution force, Avery Dennison has also created an RFID European Test Centre in Luxembourg, home to Avery Dennison’s European RFID division.
A strategic move
The strategic decision to sell Avery Dennison RFID products through its Fasson sales and distribution channel provides customers with a single, expert point of contact. With its high-quality Fasson-brand products, Avery Dennison is a leading partner of self-adhesive label converters and consumer products manufacturers. Avery Dennison has invested heavily over the past few years in establishing the technical, capital and manufacturing resources to become the largest global supplier of Radio Frequency Identification (RFID) inlays.
A single point of contact
The new shared sales and distribution channel simplifies the purchasing experience for customers and enables Avery Dennison to better meet all of their needs. “RFID is a powerful tool and we are already seeing considerable interest from our converters’ customers in exploring how RFID can help them work more efficiently and effectively,” says Don Stoebe, Vice President and General Manager for Avery Dennison Roll Materials Europe. “Our converters have clearly expressed a desire to purchase our RFID products with the same ease that they purchase our Fasson brand products. By combining our sales and distribution forces, we can provide our customers with rapid access to the expertise they require for whichever solution they need.”
Developing solutions for a growing market
Avery Dennison’s new RFID European Test Centre is located at the RFID Division headquarters in the Company’s Luxembourg facility, which is the Company’s largest self-adhesive materials manufacturing facility in Europe. By testing and identifying the right RFID tag for a given application, the test centre will demonstrate specific RFID applications ensuring optimum performance of the tags in the real world.
Reader enquiries
Avery Dennison
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
Notes for editors
About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.
Editorial enquiries
Erwin B. Zijlstra
Avery Dennison
erwin.zijlstra@eu.averydennison.com
Josina van der Velden
EMG