AVERY DENNISON INTRODUCES A COST-EFFECTIVE CLOSURE FOR RE-SEALABLE WET WIPE PACKAGES

LEIDEN, the Netherlands - September 4, 2013 - Avery Dennison has developed an adhesive for high-performance re-sealable packaging applications in home and personal care. R1490M adhesive was designed specifically for the re-seal market and suits a very wide range of 'wet wipe' applications (baby, facial and household wipes). It is one of recent 'next-generation' adhesives developed by Avery Dennison.

“This new product is highly moisture- and solvent-resistant and provides up to 60 open/closures – and crucially, its ‘feel’ is outstanding,” says Jasper Zonnenberg, director specialties, Avery Dennison Label and Packaging Materials. “Brand image is critical for ‘wet wipe’ products, and R1490M gives consumers a smooth and quiet ‘peel’, with clean removal, across many surface types – including [difficult surfaces such as] Polyethylene terephthalate (PET) and Polypropylene (PP) substrates.”

Balancing cost and the high performance demands of reclosure applications is an important interest for personal care brand owners. R1490M is designed to reduce cost significantly without sacrificing performance: brand owners can give consumers the high packaging quality they expect in daily use, at a lower cost. Label converters using R1490M will benefit from improved margins and new potential packaging opportunities in a wide variety of home and personal care applications.

R1490M is available with a wide range of filmic facestocks, and is also included in the Avery Dennison Mix and Match service. The adhesive carries BfR XIV food approval for dry, non-fatty and fatty foodstuffs, with a reduction factor of 5. Lower solvent levels result in improved sustainability. Products using the adhesive are also available with a special gum pattern on 2-metre width.

Please read more on R1490M at label.averydennison.eu.