NEW AVERY DENNISON TYRE LABEL PORTFOLIO OFFERS OUTSTANDING ADHESION IN WIDE TEMPERATURE RANGE

SHANGHAI, China, December 3, 2013 — Avery Dennison will introduce tyre labeling materials at Labelexpo Asia 2013 that offer outstanding adhesion even to the notoriously difficult surface of the typical tyre.

The Point-of-Purchase (PoP) range includes tread labelling materials designed to perform optimally when applied by hand. Labels stay attached to the tyre during shipping and ensure that customers' display showrooms look smart and clean. The vulcanisation labels range is engineered to bond with the tyre during the curing process and offers excellent thermal transfer (TT) printability and long-term readability to provide visibility and traceability throughout the supply chain.

"The 'low energy' surfaces of tyres are inherently resistant to labeling, making tyres one of the most difficult of all labeling applications," says Markus Mingenbach, durables segment director, Avery Dennison Materials Group. "In addition, to optimize PoP tyre labels for Asia, we had to overcome challenges such as the widely varying application temperatures in different countries, which can impact adhesion, and the fact that most PoP labels are still hand-applied. We also needed a solution that we could take to market at an affordable price point. Our new Hot Melt Adhesive TS80, developed in China, enables us to meet all of these requirements, offering our Asia Pacific customers a dependable product and shorter time to market."

Avery Dennison's new high coat-weight TS80 Hot Melt adhesive ensures good initial tack to the tyre and strong adhesion during the initial product life cycle. The adhesive is engineered to serve a wider application temperature range from -5°C to 60°C enabling smooth application throughout varying temperatures during the summer and winter seasons. It also ensures that labels stay on the tyre during delivery, even when transported in hot and humid shipping containers from point of production to point of sale. The solution is ideal in combining consistent premium brand appeal with worry-free supply management.

Avery Dennison's new TT printable vulcanization labels, also being introduced at Labelexpo Asia, address the increasing need for labels that can be barcode-printed as brands serialize their tyres for tracking and safety reasons. This product features TS8017, a rubber-based adhesive that bonds optimally with the tyre during vulcanization, resisting to the heat and pressure of the curing process. The PET 125 White TC face stock prints well in TT process and has good heat and abrasion resistance. The Avery Dennison vulcanization label also has excellent die-cutting performance and will be highly durable and well integrated into the tyre, providing tyre manufacturers traceability, visibility and peace of mind throughout their supply chain.

The Avery Dennison tyre label range is produced in China, ending the hassle of importing materials with long lead times and high minimum order quantities and providing a reliable local supply chain to Asia Pacific customers.