AVERY DENNISON® 2015 ‘WRAP LIKE A KING’ CHALLENGE OPENS

OEGSTGEEST, the Netherlands - July 1, 2015 - Avery Dennison Graphics Solutions is announcing the 2015 “Wrap Like a King” Challenge, running from 1 July to 30 September. Vehicle wrap installers from 42 countries around the globe can now submit commercial or colour-change wrap projects, to be judged by a panel of industry experts. The first 25 submissions in the Challenge will receive a special entry prize.

“After great success with our 2013 and 2014 “Wrap Like a King” Challenges in North America, Avery Dennison is including Europe this year, to make it a challenge of global proportions. We’re excited to have a much broader community participating this year, and I cannot wait to see what creative designs our installer base will submit,” said Eric Ide, global director, wrapping films, Avery Dennison Graphics Solutions. “We are encouraging wrap installers to show off their creativity and techniques using commercial and colour-change wraps. This year’s ‘Wrap Like a King’ Challenge winner will earn significant bragging rights – and the title ‘King of the Wrap World’.”

Seven geographic regions in the United States, Canada and Europe are taking part in the 2015 Wrap Like a King Challenge. Submissions will be evaluated by the judges against peers, and regional winners announced in October. The overall winner will be chosen by the judges as the best in show and crowned the ‘King of the Wrap World’ at the 2015 SEMA Show, November 3-6, 2015 in Las Vegas, NV, US. “Participating in the Challenge and winning the 2014 ‘Fan Favourite’ award definitely helped us raise awareness about car wraps, our business and installation skills,” said Scott Bechtel from Car Wrap City based in Dallas, Texas. “The Challenge offers a great platform to bring increased exposure and new business to a vehicle wrap design and installation business.”

The 2015 judging panel:

• Ryan Friedlinghaus is the founder and CEO of West Coast Customs, and has more than 20 years of experience in the custom automotive industry. He is known from his appearances on TV shows including ‘Pimp My Ride’ on MTV, and ‘Street Customs’, on TLC and Discovery Channel.

• Eric Ide, global Director, wrapping films, Avery Dennison Graphics Solutions, joined the company in 2011. He is a keen follower of the car industry, with a specific interest in customization going back more than 15 years.

• Markus-Marcel Knoch, is the owner of CFC Car Film Components and managing director of CFC Knoch GmbH. CFC is a medium-sized enterprise in Bavaria Germany with 30 employees and 17 years of experience in the Vinyl industry, specialising in innovative car wrappings.

• Myles Kovacs, a founder of DUB® Magazine and DUB Publishing, has grown the magazine’s readership to more than 4.8 million. He often speaks to automotive industry leaders and has been named on Entrepreneur magazine’s ‘Top 25 Millionaires’ list.

• Justin Pate is a well-known car wrapping instructor and installer, and teaches all Avery Dennison wrap installation classes in North America. He’s been in the industry for more than 18 years and has wrapped more than 3,000 vehicles.

• Adrian Rope is managing director of Totally Dynamic, one of the UK’s best known specialist vehicle wrap companies which has installation centres throughout the country. As a certified Avery Dennison Specialist Trainer and highly skilled installer, Adrian teaches wrap installation classes for Avery Dennison in the United Kingdom.

• Molly Waters has almost 20 years of experience in the graphics industry and is a car enthusiast. She has seen the car wrap industry evolve in her position as a technical representative for Avery Dennison Graphics Solutions North America.

All regional winners will receive a trip to the 2015 SEMA Show in Las Vegas, where the ‘King of the Wrap World’ will be crowned. Prize packs also include a 2016 Avery Dennison wrap class; personalized Wrap Like a King swag; a variety of promotional and marketing tools for the winner’s wrap shop; and exposure on Avery Dennison’s Instagram, Facebook® page and website.

Installers and fans are encouraged to use #WrapLikeAKing on Instagram to enter to win the fan prize package. This includes an Avery Dennison Wrap Like a King swag bag complete with Avery Dennison t-shirts, retail and restaurant gift cards and signed merchandise from West Coast Customs.

Wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film™ or digital cast films via www.wraplikeaking.com, where official rules, judges and prize information are also posted.

For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Films, visit www.graphics.averydennison.eu.

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