AVERY DENNISON® LAUNCHES SELECT SOLUTIONS™ IN EUROPE FOR EASIER CHOICES AND FASTER INNOVATION

OEGSTGEEST, the Netherlands — July 15, 2015 — The Select Solutions Portfolio from Avery Dennison brings for the first time ever in Europe many proven application-specific constructions as well as custom-engineered solution capabilities to match precise customer needs. It means label converters can innovate and reach new markets more easily than ever before, with outstanding technical support and service options.

Georg Mueller-Hof, director Select Solutions, Avery Dennison Materials Group Europe, said that innovation starts with confidence. “We are giving label converters a winning combination. This collection offers 100,000 potential constructions via our Mix & Match™ service, and fifteen application-specific portfolios that give label converters a fast and simple route to unique labelling solutions for brand owners. Both are offered with low Minimum Order Quantities and rapid shipping. Additionally, converters can develop high-performance custom-engineered solutions with the Select Solutions team.”

Converters can select among available adhesives, liners, facestocks and engineered materials on demand, with on-the-spot quotations and full sales support. Extensive web and print product collateral also help to make choosing the best solution simpler than ever. The portfolios include coupon labels, labels that detach without a trace, anti-counterfeiting solutions, resealable labels, multi-layer constructions, and labels that stick for a product’s lifetime.

Mueller-Hof said that the focus is on supporting converters throughout the entire process: “Technical solutions leaders are a key part of the Select Solutions offer. They work directly with converters to understand individual needs and product requirements. Then they help to design a product that will differentiate converter and brand owner alike. Mix & Match options are available that provide well-proven combinations of materials, for a simpler trial process and faster time-to-market. Much more complex specifications can also be met for virtually any application, thanks to tailor-made constructions. It all means that converters can break into new segments far more easily, in areas as diverse as dry-peel labelling, oxygen barrier reclosures, tamper-evident labelling, kiddie stickers, drum labelling and much, much more.”

Select Solutions™ will be featured at the Avery Dennison booth (Hall 5, Stand 5A31) at Labelexpo in Brussels from September 29 - October 2, 2015.

Find out more at label.averydennison.eu/select.

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