NEW AVERY DENNISON INNOVATION ENABLES WRINKLE- FREE LABEL DECORATION TO VACUUM-SHRINK BAGS

LEIDEN, the Netherlands - September 25, 2012 - Avery Dennison Corporation is introducing a new brand-enhancing pressure-sensitive labeling solution for meat packaging applications that is designed to withstand the vacuum-shrink process without wrinkling, providing both greater shelf appeal and production-related benefits.

The patent-pending product, called Avery Dennison™ Shrink PS, is applied to vacuum shrink bags prior to filling, sealing and shrinking. Compared with direct-printed shrink bags, Shrink PS offers enhanced packaging flexibility, brand differentiation, and also enables manufacturers to reduce or eliminate multiple sets of pre-printed shrink bag inventory. This solution decreases obsolescence and overall costs while providing speedy decoration for seasonal and short-run opportunities.

“Avery Dennison Shrink PS is an exciting innovation that both enhances our customers’ brands and provides production-related benefits,” says Dan Galovic, market segment leader – food, Avery Dennison Label and Packaging Materials. “This is a great example of how Avery Dennison can help customers solve difficult packaging challenges and take advantage of seasonal and short-term marketing opportunities.”

Potential applications include the labeling of processed and fresh meats, pork and poultry products. When immersed in hot water following vacuum sealing, the label shrinks and conforms to the bag, delivering a smooth finish resulting in excellent aesthetic appeal. The water-resistant construction and permanent adhesive ensure that this label stays firmly adhered to the end product throughout the value chain. In addition, Avery Dennison has collaborated with TRONICS® Pty Ltd. to develop a shrink labeling system for Shrink PS. The TRONICS applicator is designed to automatically dispense Shrink PS labels to roll perforated vacuum-shrink bags.

For more information visit: www.enhanceyourbrand.com.

Reader enquiries