27 May 2015
AVERY DENNISON EXTENDS ITS RANGE OF SUPREME WRAPPING™ FILMS FOR AUTOMOTIVE APPLICATIONS
OEGSTGEEST, the Netherlands — May 27, 2015 — Another four new colours have been added to the Supreme Wrapping Film range, including two new ‘spark’ films and a unique hidden gold.
The four new colours brings the total of Supreme Wrapping Films to 86 options - 81 colours and 5 chrome accent films. Supreme Wrapping Film now gives applicators even more ‘talking points’ for customers who want to wrap their cars. With this expansive range, car enthusiasts can create almost any desired look from high-end conservative through to ‘edgy’ designer.
The new colours are
SWF Metallic Meteorite:
A black film with built-in ‘sparks’ that bring a car surface to life.
SWF Metallic Milky Way:
Includes ‘sparks’ in a beautifully understated grey film.
SWF Gloss Metallic Hidden Gold:
A film that looks black from a distance but which, closer up, reveals gold elements as it catches the light.
SWF Gloss Metallic Blaze:
A metallic orange that broadens the choice of metallic wraps still further.
All the new colours are available with Avery Dennison Easy Apply™ RS Technology, so it is possible to reposition and slide the film, for fewer air bubbles and the shortest possible installation time.
Introducing the new colours, Eric Ide, Avery Dennison global segment director Wrapping, said: “Every automobile is a potential canvas. We developed Avery Dennison Supreme Wrapping Film to enable owners to give their car a dazzling metallic finish, while fleet owners can obtain a consistent presentation for all their vehicles.”
Supreme Wrapping Film provides a simple, fast and cost-effective way for drivers and businesses to accent, update, or completely alter the appearance of a vehicle's finish—while protecting the original paint from chips and wear.
Applicators benefit from Avery Dennison’s Supreme Wrapping Film’s superb conformability, slideability and removability for faster and more dependable results.
Supreme Wrapping Film can be applied with little more than simple hand tools and pressure.
For more information go to: graphics.averydennison.com/en/home/about-us/our-story/products-and-technology/supreme-wrapping-tech.html#sthash.8nWPCEOZ.dpuf.
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Avery Dennison
Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
Notes for editors
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014. Learn more at www.averydennison.com.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.
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Key Points
- Available with Avery Dennison Easy Apply™ RS Technology, so it is possible to reposition and slide the film, for fewer air bubbles and the shortest possible installation time.
- Simple, fast and cost-effective way for drivers and businesses to accent, update, or completely alter the appearance of a vehicle's finish—while protecting the original paint from chips and wear.
- Superb conformability, slideability and removability for faster and more dependable results.
Quote
“Every automobile is a potential canvas. We developed Avery Dennison Supreme Wrapping Film to enable owners to give their car a dazzling metallic finish, while fleet owners can obtain a consistent presentation for all their vehicles.”Eric Ide, Avery Dennison global segment director Wrapping.
Related videos/images
Avery Dennison® Supreme Wrapping™ Film - 4 new colours
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Avery Dennison® Supreme Wrapping™ Film
For a wrapping film that combines supreme performance and application speed, look no further than Avery Dennison® Supreme Wrapping Film.
What’s more, with a choice of 86 colours, Avery Dennison® Supreme Wrapping Film today offers an even broader palette of options than ever before. And... our colour matching service brings you virtually any colour you like!