Avery Dennison® adds shine and glimmer to Supreme Wrapping™ Film portfolio

OEGSTGEEST, the Netherlands — November 5, 2015 — Avery Dennison Graphics Solutions announced today the launch of the all new Supreme Wrapping™ Film Diamond line. Brilliant shine and glimmer have been incorporated into 5 new ultra metallic car wrap colours that include Diamond Blue, Diamond Red, Diamond Amber, Diamond White and a Diamond Purple limited edition.

“The Supreme Wrapping Film Diamond line sparkle and capture attention in any light, indoors or out, for all types of graphics applications,” said Eric Ide, global segment director wrapping films, Avery Dennison Graphics Solutions. “In an array of rich colours, the Diamond films provide glamour and shimmer for items that require special attention such as car wraps.”

The new Diamond car wrap films feature the superior performance and easy installation characteristics of all Supreme Wrapping Films. A combination of a cast colour film and a protective layer allow for single material application. Easy Apply RS™ air egress technology allows Supreme Wrapping Films to be repositioned and applied bubble-free while the adhesive is long-term removable.

“The metallic flakes in the Diamond films are incredible,” said Kevin Kempf, owner of PG Nola in New Orleans, LA. “I installed a custom wrap with several Diamond films on a client’s Harley Davidson motorcycle, shipped in from Panama City, FL. He gets stopped by people all the time, commenting on the colours and the way they shimmer in the light.”

Supreme Wrapping Films come in a broad range of colours and finishes so graphics professionals can choose the right combination for each application or customer request. More information, including product data sheets on the Diamond films with specific durability information, can be found at graphics.averydennison.eu/swf.

For details on Avery Dennison products, designers, printers and installers can visit www.graphics.averydennison.eu for additional information.

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