Belden gears up to capitalise on growing regional demand for high-speed electronic cables

Belden, the leading international designer and manufacturer of high-speed electronic cable and connectivity solutions, has announced it is gearing up to capitalise on the increasing demand for high-speed cables across the Middle Eastern markets, especially from the industrial, broadcast and security sectors, by focusing on quality control methodologies and key customer advantages.

The unprecedented growth being witnessed by the Middle East region as a whole has also triggered a period of boom for particular sectors such as industrial networking, construction, broadcast and security systems. Belden caters to the cabling requirements of diverse sectors and the company is focusing on supplying its cables and connectivity solutions to commercial enterprises requiring security equipment installations including fire alarm, circuit integrity, access control, CCTV and sound systems; to professional broadcast and entertainment companies and to industrial units for integrating factory operations.

“Belden is well able to understand the needs of the various sectors in the region and to provide them with our unparalleled expertise and know-how. Belden’s reputation of being a world-class manufacturer of signal transmission products, has placed us in a favorable position with leading companies from these and other sectors.” said Berry Medendorp, Marketing Communications Manager EMEA for Belden.

Medendorp also highlighted that the Middle East was one of the fastest growing markets for the broadcast and entertainment industries in the world, with a host of new television channels and radio stations being set up across the region, in turn boosting the demand for Belden’s products. Regional Sales Manager Bassem Salhab confirms this: “Belden is currently seeing an accelerated demand for high speed cables from the industrial, broadcast and security sectors which have been quick to recognize the advantages of our products and know-how.”

Belden is focusing on technological development through rigorous testing methods to ensure the quality and reliability of electronic cables used in various industries. Belden products are operated according to ISO certified manufacturing standards that include rigorous cable, connectivity and system-testing methodologies and measured according to the 6 Sigma concept to maintain the best quality.

“Belden products are used by the world’s leading industries and we place significant emphasis on developing reliable and high-quality products. Considering the long-term demand forecast for cable and connectivity solutions from key sectors in the region, we have developed a pool of targeted expertise to underpin our position as leaders in our domain,” said Medendorp.

With one of the broadest product portfolio of all international electronic cable companies, Belden offers more than 10,000 technologically advanced products to industries such as aerospace, security, medical, telecommunications, industrial, audio, defence, entertainment, security, fiber and residential. Belden’s cables are being used to facilitate processes of many leading clients in the region such as Burj Dubai, Dubai Mall, Dubai International Airport, Dubai Festival City, Zayed University and Mall of the Emirates in the UAE; Aramco in Saudi Arabia; and Al Jazeera TV, Education City and the Science and Technology Park in Qatar.

Belden is one of the largest US-based manufacturers of high-speed electronic cables, with an annual turnover of US$1.5 billion and a staff of over 6,000 employees. The company manufactures in factories located throughout the United States, Mexico, Europe, Canada and the Middle East, and draws on more than 100 years of experience as a transmission provider.

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