Clariant launches concept strategy for personal care

May 7, 2009 - Specialty chemicals expert Clariant launches a new application concept strategy to approach the particular needs of fast-growing personal care market segments. Its concepts for men‘s care and wet wipes apply Clariant‘s expertise, its broad portfolio of innovative skin care and hair care lines, and extensive manufacturing and R&D support, in a focused way to help customers more easily meeting the demands of their sectors.

Clariant Men’s Care Concept

Soothing men‘s skin needs a different approach to achieve the desired external perceptions of attractiveness, younger appearance, successful life, women‘s interest, presence and power. Clariant focuses its men‘s care concept on today‘s broadening cosmetics product range for men with product lines for cleansing, shaving for sensitive skin, hair care, and skin, face and sun care. It improves customers‘ ease of choice and product development efficiency by clearly identifying the specific ingredients and formulations from Clariant‘s broad personal care product portfolio that are suited to men‘s care applications.

In terms of performance attributes, Clariant‘s men‘s care innovations are tailored formulations that deliver:

• texture: non-fatty, non-sticky moisturiser with quick absorption, silky & light skin

• skin feel: re-vitalisation and soothing skin

• activity: innovative formulation against dandruff, gentle to the scalp

• effect: easy spreadability, invisible, long lasting

Clariant Wet Wipe Concept

While baby wipes continue to dominate the global wet wipe market, the anticipated general increase in other wipe applications such as facial cleansing and make-up remover wipes, personal hygiene wipes, anti-bacterial and disinfection as well as insect repellent wipes and last not least wipes for sun care and self tanning is driving Clariant‘s goal to ensure the end-manufacture of convenient cosmetics without compromise.

Clariant‘s wet wipe concept focuses its complete portfolio of ingredients on the following areas to bring maximum quality and convenience to manufacturers and consumers:

• quick and easy: concentrates for swift production

• best stability: micro emulsions

• clear & economic: up-to-date cleansing formulations

• skin feel: skin soothing oil fluids / skin caring lotion formulations

• tailored solutions: pre-blended concentrates and single materials

• optimum safety: preservation at lowest possible dosage

Clariant‘s Personal Care division is a leading supplier to the Personal Care industry with a global network of production and R&D sites backed by extensive application know-how and a deep understanding of customer trends and product development.

Dedicated to developing innovative cosmetic raw materials, Clariant‘s product ranges include emulsifiers, rheology modifiers, conditioning agents, additives, actives ingredients and cosmetic preservatives that provide performance enhancement to formulations using the latest technology and natural ingredients.

As the global market leader in conditioning and rheology modifiers, Clariant has proven expertise in applying cosmetic formulations to improve and add features and benefits to customers‘ products.