Formulating young beauty and style with new Clariant concept

 Launch of new “Youth Concept” at in-cosmetics 2011
 Guide recipes address specific appearance and feel-good needs of young people
 ECOCERT® approved products

Muttenz, 29 March 2011 – Clariant makes meeting the beauty challenges of teenagers and young adults easy, with its new concept of youth-focused guide recipes for personal care and decorative cosmetics formulators.

Launched at in-cosmetics 2011, Clariant’s “Youth Concept” puts solutions to this vibrant segment’s specific hair, skin and style concerns at the fingertips of the industry’s formulators. It provides answers to major issues such as acne and dandruff treatment, sun protection, and the desire for balanced skin or vibrant make-up, for straight-forward integration into formulations.

The concept covers a broad range of ingredients suited to the sensitivity of young skin to ensure optimal mildness and hair- and skin-friendliness. In addition, the guide recipes embrace young people’s preference for “healthier” products with fewer preservatives and more natural ingredients with less environmental impact.

Many of the ingredients fall within Clariant’s EcoTain range focusing on naturally-derived and sustainable products. Many of these products are also approved by ECOCERT® . For example, the Velsan® SC preservative booster based on natural raw materials, and Hostacerin® SFO, a perfect co-emulsifier for achieving exceptionally good skin feel for day and under-eye creams, or sunscreens, based on vegetable, renewable and GMO-free sources.

Clariant’s response to the most common beauty and style issues affecting males and females within the 14-25 age group includes:

Skin care

- Balanced skin: Hostapon® CT paste provides a mild, creamy, dense foam for facial cleansers, shampoos and shower products that resists hard water for effective dirt removal and pore cleansing. It is particularly suitable for oily skin, preventing skin shine.

- Natural and fresh skin feel: Hostapon SG is a novel amino acid surfactant for EO-free and sulfate-free rinse-off cosmetic formulations, such as facial cleansers, shampoos, shower gels and shaving preparations. Based on the natural occurring amino acid glycine, Hostapon SG belongs to Clariant’s EcoTain range. It creates rich and creamy foams with high rinseability, and is characterized by a special mildness that gives an exceptionally clean and fresh young skin feel. It is free of preservatives and significantly milder than other anionic surfactants.

- Anti-acne: Octopirox® is a multifunctional active that provides high efficacy for acne treatment. It is active against bacteria (which play a role in acne development), yeast and mould. After 4 weeks usage of an emulsion containing 0.3 % Octopirox the amount of free fatty acids, that support acne growth in sebum, was reduced by 40 to 45%, showing much lower activity of micro-organisms. It has an excellent toxicological profile and is non-halogenated.

- Sunscreen: Aristoflex® polymers are easy-to-process rheology modifiers and polymeric emulsifiers for sprayable lotions, gels, gel creams and creams. They have a fast breaking effect on skin that creates a non-sticky, fresh, light and silky skin feel for sunscreens, self-tanning and skin whitening formulations, as well as offering thickening and texture enhancement for decorative cosmetics.

Hair care

- Anti-dandruff: Octopirox is a highly effective, mild and unique anti-dandruff active ingredient for shampoos and leave-on hair treatments. It cures the actual cause of dandruff by curing microbial growth. It is not chlorinated and offers an excellent toxicological profile. Its solubility in surfactants makes it suitable for clear products with no need for additional stabilizers.

- Good-looking, smooth hair: Genamin® conditioners ensure a perfect hair feeling with excellent combability properties. They give volume and body to the hair combined with a natural harmonic feel. Enhanced shine, and anti-static properties are among the benefits that make Genamin the “most wanted hair conditioning package for cream rinse.”

- Perfect color protection: SilCare® Silicone SEA enhances color protection adding high gloss and shine to the hair for a natural look. It adds high lubricity with a smooth and silky feeling. Treatment with SilCare Silicone SEA retards the leakage of colorants.

Make-up

- Gloss / shine: SilCare Silicone WSI is an EO-free water-in-oil / water-in-silicone emulsifier that gives decorative cosmetics a brighter and shiny look by enhancing the shine of pigments. The glossy finish it creates can makes eyes and lips look fresher and brighter. The emulsifier adds an appealing smooth and silky feel to formulations and helps to reduce tackiness, resulting in easy spreading and application for all kinds of body lotions, sunscreens and skin care products.

Body

- Odor protection: Locron® antiperspirant actives are a range of basic aluminum chlorides in liquid and solid form for effective perspiration protection. The high surface area of the milled powder flakes of Locron P deliver improved action against perspiration, meeting young people’s need for intensive body odor protection.

- Visually-appealing shower and bath products: Aristoflex TAC creates new sparkling optical effects and stabilizes air bubbles or particles in shower or bath products even at low concentrations. The suspending agent for surfactant systems forms clear and stable gels with a yield force over a wide pH range. It is EO-free and is especially suitable for combination with bio-polymers, creating economic and easy to preserve formulations with excellent rheology.

“Young people have their own particular requirements and preferences when it comes to skin, hair and make-up, which formulators must address within their personal care and decorative cosmetics products if they want to capture the interest and future customer loyalty of this important market segment. Clariant’s new Youth Concept takes the complexity out of this process, putting solutions to the hair, skin and appearance challenges of this dynamic market at the fingertips of personal care formulators,” comments Anne Timm, Head of Sales & Application, Personal Care EMEA at Clariant.