Be different! Clariant showcases efficiency, color and performance boosting-solutions at HPCI Turkey

Muttenz, 15 April 2011 – Clariant promotes differentiation in the home and industrial cleaning, fabric and personal care sectors, with its efficiency-, color- and performance-boosting ingredients on-show at the HPCI Turkey Congress, June 1-2, 2011.

At Booth 212, versatile new products delivering cost-effective, sustainable formulations for the dishwashing market will star alongside attention-grabbing color solutions, highly-efficient and biodegradable cleaning products, and benchmark-setting innovations and concepts for cosmetics.

Key highlights from Clariant’s latest developments and trusted innovations will include:

Sustainability through efficiency

Brand new developments in hand-dishwashing excellence.

– Clariant showcases its "Doing your Dishes" formulation concept with solutions from ultra concentrate to low cost hand dishwashing products, including:

– Praepagen® HY: synergism for increased cleaning efficiency. As a performance booster it allows a reduction in the total amount of surfactant and formulation costs for liquids.

– TexCare® SRN: a novel viscosity modifier with excellent skin mildness properties. Excellent toxicological and ecological profile.

Clean & Clever

Multifunctional agents with built-in efficiency, performance, and environmental benefits.

– Peractive®: the clean and clever way of bleaching. Highly efficient, saving energy and cost. Gentle on colors and fibers. Achieves a hygienically clean wash.

– Hostapur® SAS – a traditional specialty for innovative cleaners. The ideal anionic surfactant for highly concentrated liquid formulations saves on solvent, hydrotropes and stabilizers. Excellent solubility, outstanding cleaning performance, improved enzyme compatibility and low temperature effectiveness.

Color Sells!

As a global supplier of organic pigments, pigment preparations and dyes, Clariant offers color solutions for personal, home and fabric care applications. Its competence and know-how in color helps customers to select the right, formulation-stable colorant to enhance product appearance, support differentiation and attract consumers.

Setting new benchmarks

Functional and aesthetic performance for cosmetics.

– Clariant’s new “Youth Concept” offers easy-to-follow guide recipes for the beauty needs of young, sensitive skin and hair. It embraces young people’s preference for “healthier” products with fewer preservatives and more natural ingredients with less environmental impact.

Clariant will demonstrate its novel approach to effective preservation with Velsan® SC at the HPCI Technical Seminar on June 1, at 11:50. The presentation “Preserve more with less – use a synergist” will be delivered by Dr Frederic Pilz, Personal Care R&D Manager at Clariant.

“The HPCI Turkey is a valuable gathering place for formulators working across the broad ranging segments of home care, industrial and institutional cleaning, fabric care and personal care. It provides the ideal opportunity for Clariant to showcase cutting-edge solutions to the challenges of eco-efficiency and innovation, that raise performance levels and ultimately differentiate products and manufacturers within a crowded marketplace,” comments Mehmet Yenice, Sales Manager Industrial and Consumer Specialties at Clariant.