Clariant powers clean appeal at SEPAWA 2011

Muttenz, October 12, 2011 - Clariant will present an array of household and personal care innovations focused on boosting cleaning power and consumer appeal at SEPAWA 2011, October 12-14, 2011 (Booth 658-660).

Versatile concepts, new ingredients, and color solutions delivering cost-effective, sustainable and attention-grabbing formulations for the laundry, dishwashing and hard surface cleaning sectors, will feature alongside benchmark-setting functionality and aesthetic advances for cosmetics, skin, body and hair care products.

Clariant’s portfolio of trusted specialties and industry-leading developments include ingredients to support more environmentally-friendly formulations, including biodegradable and highly-efficient products that reduce ingredient use.

Select highlights for the laundry, dishwashing and hard surface cleaning sectors:

New generation Amine Oxide – Genaminox® CHE - for outstanding performance and cost efficacy in hard surface cleaning.
Sustainability through efficiency enhancement for hard surface cleaning and hand dishwashing, including Clariant’s exciting new “Doing your Dishes” formulation concept which offers performance-boosting innovations for ultra concentrate to low cost hand dishwashing products.
Layered Silicate SKS®-6 – a multifunctional performance builder for phosphate-free laundry and automatic dishwashing detergent formulations.
Hostapur® SAS – the ideal anionic surfactant for highly concentrated liquid formulations that saves on solvents and hydrotropes with improved enzyme compatibility and low temperature cleaning performance.
Peractive® – clean and clever bleach activators and bleach catalysts for highly efficient bleaching at environmentally friendly low temperatures.
Colorants and color selection support to give formulators the aesthetic edge for home and fabric care applications.

Personal care highlights from Clariant include:

A new set of reliable products for performance you can count on in skin care formulations.
Shower Power: featuring EO-free rich yet mild foams, excellent rinseability, and eye-catching beads and sparkle for shower gels and creams.
Guide recipes for the beauty needs of young, sensitive skin and hair that embrace preferences for “healthier” products with fewer preservatives and more natural ingredients with less environmental impact.

“The SEPAWA Congress is Europe’s biggest forum for the household and body care market segments. We are looking forward to presenting our powerful solutions to the lifestyle, manufacturing efficiency and ecological challenges facing formulators serving the detergents and personal care sectors,” comments Anne Timm, Head Sales & Application Personal Care EMEA, Clariant.

For more information visit Clariant’s SEPAWA 2011 Booth 658-660.