Clariant showcases Easy to Handle, Magic to See coatings innovations at Middle East Coatings Show 2012

Sustainable and innovative solutions support coatings producers in emerging Middle East growth markets
Focus on improving customers' manufacturing efficiency

Muttenz, March 12, 2012 - Clariant supports the expected growth in construction activities in the Middle East with a full spectrum of “Easy to Handle, Magic to See” pigments, and wetting and dispersing agents for architectural and industrial paints and coatings at the Middle East Coatings Show 2012, March 12-14, United Arab Emirates (Booth L20).

Intended to optimize processing convenience and meet the latest aesthetic and market trends, Clariant’s innovations are at the forefront of delivering sophisticated performance with eco-focused benefits. They make it possible for paint and coatings manufacturers to reduce production line complexity and improve their efficiency, while achieving appealing colors with performance advantages. Environmental impact is reduced through lower energy consumption during processing, and solutions to meet APEO and VOC requirements.

Clariant’s performance-boosting developments are suitable for a broad range of application fields, including automotive and decorative in addition to architectural and industrial. Among the highlights at Booth L20:

Straightforward favorites formulated to Appeal

Clariant prioritizes pigment producers’ need for simplicity without compromising on high-performance with its one-stop modular system of four non-APEO containing / low VOC Dispersogen® dispersing agents for waterborne pigment preparations. Customized solutions achieve colorants with high pigment content, and high color yield and acceptance in waterborne coatings.
Versatile biocides delivering highly-effective, long-term preservation. These include VOC-free formulations that meet Eco-label standards, such as innovative JMAC® Silver Technology offering long-term antimicrobial protection.
Precursors (Polyglykol MA and Genamin) to formulate high-performing and premium quality super-plasticizers for concrete and mortars and cost-efficient Prevol defoamers for a broad range of applications.

Convenient colors designed to inspire

Clariant’s Easily Dispersible (ED) Pigments offer cost-reduction and flexibility. They enable colorant and paint producers for decorative and industrial applications to take advantage of easy, uniform dispersion for more colors than ever before.
POS Integrated Tinting System
With the acquisition of Italtinto, an Italian company with more than 40 years of experience in dispensing and colorant technology, Clariant offers new Integrated POS Tinting Systems and Colorant Dispensing and Mixing Equipment. A full integration between dispensing and colorant technology provides a comprehensive solution for any color need. The new Hostatint® TS 600 lines set new standards in colorant technology. Low VOC and exterior colorant performance features allow customers to align themselves to the newest color trends in facade paint while observing environmental regulations.

Clariant covers the Middle East from its own affiliate, Clariant (Gulf) FZE, based in Jebel Ali Free Zone (JAFZ), Dubai. Products are delivered to customers from the Clariant warehouse in JAFZ and also via Agents and Distributors throughout the Middle East, as well as directly from Clariant production sites worldwide.