27 Mar 2007
DSM Elastomers Press Kit
Press Briefing Geleen, The Netherlands 26 & 27 March 2007
DSM Elastomers is about to "re-launch" its Keltan brand. But more than re-introducing the brand, after more than 4 years of radio silence, the company is preparing to talk about the changes it has gone through and the steps is has taken and is taking to prepare for the future.
Press Releases
DSM CONTINUES TO INVEST IN INNOVATIVE GROWTH IN PERFORMANCE MATERIALS CLUSTER
DSM Elastomers, a business group of Royal DSM N.V., recently announced that in 2008 it will start producing specialty EP(D)M’s based on a worldwide exclusive license agreement with NOVA Chemicals. The agreement further underlines DSM’s innovation ambitions in its Performance Materials cluster, which is an important element of DSM’s strategy Vision 2010 – Building on Strengths.
DSM ELASTOMERS LAUNCHES KELTAN® NOTHING COMPARES
DSM Elastomers is reinforcing its commitment to the global EPDM market with the launch of a new marketing campaign for its Keltan® brand. Presented for the first time at a press briefing on 27 March, Keltan Nothing Compares reflects the differentiating performance, dedication and high quality customers can expect from Keltan products, people and DSM Elastomers’ approach to innovation.
DSM ELASTOMERS’ INNOVATION BENEFITS MOTOR OILS INDUSTRY
Motor oil additive producers can continue to enjoy the benefits of high-performance petroleum additives, new innovations and high-level technical support from DSM Elastomers, thanks to inventive thinking and investment in a new cost-effective production facility in Brazil by the EPDM market leader.
KELTAN® HEADS FOR THE BEACH
Keltan® is helping beach-goers to enjoy the hot sands and warm waters of Brazil’s 7,000km coastline in comfort, thanks to innovative thinking and close customer co-operation by DSM Elastomer’s R&D and Sales teams.
“DSM ELASTOMERS INTRODUCES CUSTOMER INFORMATION SYSTEM: ACCESS”
DSM Elastomers developed its proprietary Customer Information System named “Access” a while ago.
Reader enquiries
DSM Elastomers
PO Box 601
6160 AP Geleen
Netherlands
Notes for editors
About DSM Elastomers
DSM Elastomers is a global supplier of EPDM rubber (Keltan®) and TPVs (Sarlink®), with a strong presence on all continents. Through a global sales organization and distribution network the company provides an extensive range of high quality grades to converters and compounders around the world. Keltan® EPDM improves the performance of their products, ensures excellent processability and facilitates low cost production.
About Keltan® EPDM
Keltan® EPDM can be used in a wide variety of products in the automotive, building & construction and industrial markets. Applications vary from automotive seals and window profiles to electrical wire, washing machine seals and many more. Keltan® EPDM is supplied in a wide range of globally available products, most of which are produced at multiple production sites.
For more information please visit www.keltan.com or www.dsm.com
Forward-looking statements
This press release contains forward-looking statements. These statements are based on current expectations, estimates and projections of DSM management and information currently available to the company. The statements involve certain risks and uncertainties that are difficult to predict and therefore DSM does not guarantee that its expectations will be realized. Furthermore, DSM has no obligation to update the statements contained in this press release.
Nancy van Heesewijk