DSM ELASTOMERS LAUNCHES KELTAN® NOTHING COMPARES

DSM Elastomers is reinforcing its commitment to the global EPDM market with the launch of a new marketing campaign for its Keltan® brand. Presented for the first time at a press briefing on 27 March, Keltan Nothing Compares reflects the differentiating performance, dedication and high quality customers can expect from Keltan products, people and DSM Elastomers’ approach to innovation.

Christian Widdershoven, Director Global Marketing for Keltan, comments: “Keltan offers a unique combination of products, service and expertise that is second to none in the market. By understanding the needs of the end-markets we serve, we aim to deliver innovations that increase productivity and consistency while driving our customers’ system costs down. The Nothing Compares slogan captures the true performance and processing strengths of the Keltan portfolio, the high level of supply security, and the exceptional technical and service support that our customers can rely on to realise their ultimate goals.”

Keltan EPDM is used in a wide variety of segments, including automotive, building and construction, white goods, wire and cable, and the industrial hose market. The product portfolio includes amorphous, crystalline, oil extended and DCPD grades, covering the broad range of applications in mentioned segments.

To help customers get the most out of choosing Keltan, the company offers a uniform service approach around the world. Customer Response Teams are located in all regions, providing sales and technical experts, and support from DSM Corporate R&D and Innovation Centres. Supplementary technical support and ordering facilities are available online.

Product developments are focused firmly on adding value to customers’ processes and products. Through continuous improvements in manufacturing technology and close co-operation with customers, DSM Elastomers is optimising existing Keltan products and innovating new Keltan products based on new technologies to deliver on the customer needs required by each market segment.

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