5 Nov 2009
PURE FISHING AND DSM DYNEEMA SIGN STRATEGIC AGREEMENT
Partnership to further drive innovation and advancements in premium fishing lines made with Dyneema®
URMOND (NL), SPIRIT LAKE (USA) – 5 November 2009 - DSM Dyneema and Pure Fishing announced today the signing of a new global strategic agreement that will strengthen and increase their joint commitment to the research and development, marketing and sales of high performance fishing lines made with Dyneema®.
The partnership will lead to developing premium fishing lines that meet and exceed the most demanding performance expectations in strength and abrasion resistance. Pure Fishing lines made with Dyneema® provide exclusive solutions to experienced anglers.
Pure Fishing lines made with Dyneema® offer unsurpassed performance. Besides its unparallel strength, the lines are also extremely thin making them near invisible to fish while also increasing the reel’s line capacity. In addition, the lines provide low stretch, allowing fishermen to instantly ‘feel the fish bite’.
“We work hard ensure to provide our customers with products they can trust. Our customers can expect from us best-in-class Superline products designed to incorporate abrasion resistance, outstanding line-sensitivity and most importantly unmatched strength provided by Dyneema®,” said Clay Norris, Senior Product Manager, Pure Fishing. “This is why we believe DSM Dyneema is an ideal partner with a proven performance track record for us to team with. Put simply, the world’s best fishing lines deserve Dyneema®, the world’s strongest fiber™.”
“Continuous product innovation and strategic collaboration with partners who are leaders in their field are two of the core pillars of our business model,” said Marcel Alberts, Global Sports Marketing Manager, DSM Dyneema. “We are really pleased in joining forces with Pure Fishing and are confident it will lead to even higher performing fishing lines that will continue to delight the more discerning angler who demands more from his equipment.”
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Notes for editors
About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com
About DSM Dyneema
DSM Dyneema is the inventor and manufacturer of Dyneema®, the world’s strongest fiber™. Dyneema® is an ultra strong polyethylene fiber that offers maximum strength combined with minimum weight. It is up to 15 times stronger than quality steel and up to 40% stronger than aramid fibers, both on weight for weight basis. Dyneema® floats on water and is extremely durable and resistant to moisture, UV light and chemicals. The applications are therefore more or less unlimited. Dyneema® is an important component in ropes, cables and nets in the fishing, shipping and offshore industries. Dyneema® is also used in safety gloves for the metalworking industry and in fine yarns for applications in sporting goods and the medical sector. In addition, Dyneema® is also used in bullet resistant armor and clothing for police and military personnel. Dyneema® is produced in Heerlen (The Netherlands) and in Greenville, North Carolina (U.S.A.). DSM Dyneema is also a partner in a high modulus polyethylene (HMPE) manufacturing joint venture in Japan. Further information on DSM Dyneema is available at www.dyneema.com and www.feelthefishbite.com
DSM – the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. DSM’s products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and more enjoyable way of life.End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. DSM has annual net sales of EUR 9.3 billion and employs some 23,500 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information: www.dsm.com
Dyneema®, Dyneema Purity® and Dyneema®, the world's strongest fiber™ are trademark(s) (applications) owned by Royal DSM N.V..
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Dyneema
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