29 Jul 2004
HOW NOT TO COMPETE ON PRICE
An essential workshop for chemical and plastics industry executives to be staged by ECMSA
October 5-6th, The Lowry, Salford Quays, Manchester, United Kingdom
Designed to explore leading edge business and marketing strategic thinking for the chemical and plastics industry this 1½ day workshop event is run by ECMSA (European Chemical and Marketing and Strategy Association), together with co-sponsors, market research company, B2B International and marketing excellence practice, Marketability.
The programme will kick-off with a Management Briefing to an invited audience on the afternoon of Tuesday 5th October. During which, five leading speakers from the business world, chemical and plastics industry will examine a number of the HOT topics facing senior industry executives. The discussion will encompass:
• Customer Driven Business Strategies for Success
• Competing Profitably in Commoditising Markets
• Exploiting New Opportunities in an Expanded Europe
• Branding Builds Profits
• Sustaining Customer Loyalty
• There's No Such Thing as A Commodity
Paul Hague and Phil Allen will lead the HOW NOT TO COMPETE ON PRICE interactive workshop on Wednesday 6th October. Designed to address the daily challenge of the chemical’s and plastic’s industry marketing, product and business manager – How do I avoid competing purely on price and make a profit from my mostly undifferentiated products? Paul and Phil will highlight the other levers and how they can be used in today’s highly competitive and cost conscious market place?
“This latest in our series of collaborative events continues in ECMSA’s vein of addressing today’s strategic marketing challenges for the Chemicals Industry executive and commercial management.” Comments Fred Du Plessis, ECMSA President, “Once again we are pleased to have attracted talented and knowledgeable experts in their field to share and impart their knowledge to our members and the industry at large.”
In a sustained effort to more closely address the needs of its membership ECMSA has recently run two joint workshops with LESI at their April conference in Paris, where the ECMSA/CEFIC chemicals industry scenarios were presented and discussed, in June ECMSA ran a joint event with VCI at their Frankfurt headquarters to explore the market opportunities for the chemicals industry in the newly expanded European Union.
Venue:
The Lowry,
Salford Quays
Manchester
United Kingdom
www.thelowry.com
Timing:
October 5th 2004, Management Briefing 14.00 - 17.00
October 6th 2004, Interactive Marketing Workshop, 10.00 – 17.00
Registration:
Call: + 41 1783 8777
e-mail: phil.allen@marketability.org
Reader enquiries
ECMSA
P.O. Box 85612
NL-2508 CH Den Haag
Netherlands
Notes for editors
About ECMSA
ECMSA is an organisation that brings together the decision makers from within the chemical industry. As a not-for-profit organisation ECMSA takes a lead in helping to shape and define the future and direction of the industry. Originally established in 1962 as the European Chemical Market Research Association, the organisation assumed its current role in 2000.
Paul Hague
A published author on market research techniques and practises, Paul founded his latest specialist market research firm B2B International in 1998.
Phil Allen
Founder of MarketAbility and co-author of the book “Value-based Marketing for Bottom-Line Success”, Phil has over 25 years of experience in the chemical and plastics industry.
About the venue
Set in a magnificent waterside location at the heart of the redeveloped Salford Quays in Greater Manchester, The Lowry is an architectural flagship with a unique and dynamic identity. Rising from the regenerated docklands, it is a welcoming building, designed to reflect the surrounding landscapes and flourishing waterways, in its glass and metallic surfaces.
Editorial enquiries
Chris Brooks
ECMSA
Greg Farrett
EMG