Website Challenge: Is It Glass or The Glass Polymer?

KINGSPORT, Tenn., Sept. 30, 2003 – Eastman Chemical Company’s Glass Polymer Web site (www.theglasspolymer.com) has attracted quite a bit of attention from cosmetic packaging professionals since its introduction in June. Designed to provide designers with a durable, lightweight, yet clear alternative to using traditional glass as a packaging material, the site has been visited by packaging engineers, as well as company CEOs and presidents. Most have requested samples right from the site so they can see for themselves that The Glass Polymer resins look and feel like glass.

The site includes the story of why The Glass Polymer resins were chosen by the Inoac Packaging Group of Bardstown, Ky., for Victoria’s Secret Dream Angels body lotion bottle. Victoria’s Secret is using the plastic as the container for several of its product lines. “While glass has, in the past, been the packaging choice for the marketing of luxury in the personal care and cosmetics markets, designers at leading brand owners like Victoria’s Secret and Merle Norman have chosen The Glass Polymer to develop luxurious custom packaging with the look and feel of glass,” said Burt Capel, market development manager at Eastman. “Our glass polymers are easy to decorate and shatter resistant, an attribute that is appreciated by both the cosmetics industry and their end customers.” To learn more, visit www.TheGlassPolymer.com, request a sample, and see for yourself.

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