New Website Compares High Tech, High Fashion Versus Traditional Packaging for Personal Care/Cosmetic Industry

KINGSPORT, TENN., - Design and creative marketing professionals now have access to a high-fashion and high-tech alternative to using glass as a packaging material. Eastman Chemical Company has launched www.TheGlassPolymer, a website dedicated to demonstrating the benefits of the company’s Eastar polymer over traditional glass. While glass has, in the past, been the packaging choice for the marketing of luxury in the personal care and cosmetics markets, designers at leading brand owners like Victoria’s Secret and Merle Norman have used Eastar polymer to develop luxurious custom packaging with the look and feel of glass. The website presents current commercial applications, as well as a challenge for the visitor to try and tell the difference between packaging made with glass and Eastar polymer. Visitors to the site can request a sample to compare the feel as well as the look for themselves.

“People are amazed when told that the packaging is not glass,” said Eastman’s Burt Capel, market development manager, cosmetics. “ We see tremendous opportunities for new designs using these materials. Our glass polymers are easy to decorate and shatter resistant.”

Using Eastar polymer, bottles with extremely thick walls can be molded without sacrificing the water-like clarity and aesthetics that the beauty industry expects. Additionally, women will appreciate the durability of glass polymer packaged personal items when traveling. Opening a suitcase to broken bottles could become a thing of the past. As a result of these benefits, several leading cosmetic brand owners have already incorporated Eastar glass polymer into their skin care and liquid foundation packaging.

To learn more, visit www.TheGlassPolymer, request a sample, and see for yourself.

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