
6 Dec 2004
Eastman launches apothecary colour series to cosmetic, personal care industry
‘Vintage-Chic’ Colours Combined with The Glass Polymer™ bottles give maximum shelf appeal, distinguish products at point-of-sale
Eastman Chemical Company has launched its new apothecary colour series of plastic bottles. Made from Eastman’s The Glass Polymer™, the bottles provide superb clarity and gloss - often only achieved with glass - and are available for personal care and cosmetic brand owners in six different “retro-inspired” colours.
“The old adage ‘everything old is new again’ is truer than ever. Eastman’s apothecary colour series mixes trendy with the ‘retro’ appeal of your old-fashioned, neighbourhood pharmacy. The unique colours allow brand owners to create a stand–out look that increases shelf appeal,” says Vincent Gugumus, global market development manager, personal care/consumer care, Eastman. “Because of The Glass Polymer’s sparkling clarity, the colours glisten and pop out at the consumer, creating that truly ‘jump-off-the-shelf’ appeal.”
The apothecary colour series is available in the following vintage-inspired colours: deep-blue Cobalt; amber-tinted Sepia; bright-green, weathered Spring; water-blue Azure; the old-fashioned ‘soda bottle’ Aqua; and clear Crystal.
For more information and images on the apothecary colour series and The Glass Polymer, visit www.theglasspolymer.com.
Reader enquiries
Eastman Chemical Company
Fascinatio Boulevard 602-614
2909 VA Capelle a/d IJssel
Netherlands
Notes for editors
About Eastman Chemical Company
Eastman Chemical Company (NYSE: EMN) manufactures and markets chemicals, fibers and plastics worldwide. It provides key differentiated coatings, adhesives and specialty plastics products; is the world’s largest producer of PET polymers for packaging; and is a major supplier of cellulose acetate fibers. Eastman is leveraging its heritage of innovation and strength in polyester, acetyl and organic chemistry technologies to drive growth and meet increasing demand in four select markets: building and construction, packaging, healthcare, and electronics. Founded in 1920 and headquartered in Kingsport, Tenn., Eastman is a FORTUNE 500 company with 2004 sales of $6.6 billion and approximately 12,000 employees.
For more information about Eastman and its products, visit www.eastman.com.
Related images
Eastman Chemical Company has launched its new apothecary colour series of plastic bottles. Made from Eastman’s The Glass Polymer™, the bottles provide superb clarity and gloss - often only achieved with glass - and are available for personal care and cosmetic brand owners in six different “retro-inspired” colours.
Editorial enquiries
Odette Heijnen
Eastman Chemical Company
Paulien Boumans
EMG