
1 Nov 2002
New speaker programme management service launched in Europe
UK/US alliance produces most powerful European resource
1 November 2002: EMGtech, the Dutch-UK PR partner firm in the Eurocom PR Network has formed a strategic alliance with The Catchpole Corporation, the leading US based speaker management specialists. Under the agreement EMGtech will actively market Catchpole’s consulting services and event reports in Europe, use Catchpole’s huge events information source to offer an enhanced speaker management resources to European clients, and also supply Catchpole with the latest data on European-based events and speaking opportunities.
Terry Catchpole, President of Catchpole Corporation said “While we have excellent European data, nothing beats having a team on the ground in Europe. The alliance with EMGtech and the Eurocom PR Network strengthens the service to Catchpole clients in Europe as well as our US clients looking to raise their profile in European markets.”
Catchpole works closely with public relations agencies to help manage speaker program activities for their client companies. The goal is to help place client companies' senior executives and other speakers in highly-leveraged speaking engagements, resulting in greater visibility for their executives and heightened stature for the companies. Catchpole can work directly with the client, or through the agency. Either way, high-impact results can be produced, while freeing agencies to focus on other areas of account activity.
Tom Burgess, CEO of EMGtech said: “Catchpole are the acknowledged leaders in speaker management resources in the USA. We need to enhance our capability and offer the very best service in Europe. Catchpole can provide us and our clients with years of experience in this, at the same time we can provide Catchpole with a European presence and resource.”
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Notes for editors
About Catchpole
The Catchpole Corporation is a high-technology PR agency specializing exclusively in providing speaker program management resources to technology companies and PR agencies. The firm was founded in 1987 by Terry Catchpole, former Editor in Chief of Computerworld newspaper and Executive Director of the Conference Department at The Interface Group, which then produced the Comdex shows. Clients for its speaker program management services have included Microsoft, Lotus, Compaq, Adobe, Lucent, 3Com, Intel, Palm, Symantec, and more than 125 other companies. The Catchpole Corporation is based in Wellesley, 15 miles west of Boston, Massachusetts, USA. For more information visit www.catchpole.com.
About EMGtech
EMGtech is a PR/marketing firm with strong specialization in the high tech business. With offices in UK and Netherlands, it set up the Eurocom PR Network of 18 partner PR firms covering every country in Europe. EMGtech was formed in April 2002 by Tom Burgess, founder and former CEO of three leading UK based PR/Marketing firms, he has experience of working with over 300 high tech firms and has been a journalist on Computing, the UK’s leading IT weekly newspaper. EMGtech is part of The European Marketing Group based in the Netherlands. Formed in 1991, EMG has revenues in excess of five million Euros. For more information visit www.emgtechpr.com and www.eurocompr.com.
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Eurocom Worldwide
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Eurocom Worldwide
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