GE Plastics - Press Kit Geneva Motor Show 2007
8-18 March 2007

March 6, 2007 - GE Plastics participated in Hyundai's unveiling of its newest Advanced Technology Demonstration Vehicle, the QarmaQ, at the Geneva Motor Show.

Hyundai and GE Plastics Unveil QarmaQ Advanced Technology Demonstration Vehicle at 77th Geneva International Motor Show

• Sporty Crossover Coupé makes debut in Europe
• Elastic Front* safety system reduces pedestrian injury
• Eco-focused technologies lower weight, fuel consumption and CO2

GENEVA — March 6, 2007 — At the Geneva International Motor Show today, Hyundai Motor Co. and GE Plastics presented QarmaQ, a first in the Crossover Coupe segment. QarmaQ is Hyundai's Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 different environmentally progressive technologies led by the innovative “Elastic Front*”, an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions.

Advanced Technology Inside and Out: Hyundai ATDV Features Innovative Applications Utilizing GE Materials

GE Plastics’ high-performance composites and thermoplastics are taking the spotlight with close to 30 diverse applications for Hyundai’s advanced technology demonstration vehicle (ATDV), the QarmaQ. The crossover utility vehicle (CUV) is a joint project of GE Plastics and Hyundai to demonstrate the design freedom and practicality of using plastics in components traditionally manufactured from metal, glass, and thermosets. It features GE’s advanced technologies in five key areas: the Elastic Front*, exterior, interior, lighting systems, and underhood.

GE Plastics Drives “Bumper-to-Bumper” Solutions for Global Automotive Industry for Nearly 50 Years

For nearly half a century, GE Plastics has earned the reputation as a leading global automotive supplier of bumper-to-bumper solutions in engineering thermoplastics. With more than 60 locations across the globe, GE Plastics’ dedicated Automotive organization is an experienced, world-wide competitor, fully committed to serving an industry that manufacturers products for the world’s most demanding customers.

GE Plastics’ Automotive Business Offers Dynamic Market Structure Geared Toward Meeting Evolving Industry Needs

Body & Glazing
For automotive manufacturers seeking to differentiate themselves with top technological advancements for automotive exteriors, GE Plastics’ Automotive business offers a variety of innovative solutions to rejuvenate design, reduce weight and minimise capital investment.

GE Plastics ecomagination* Initiative Backgrounder

Overview

In May 2005, GE (www.ge.com) announced its ecomagination* initiative, a major worldwide effort to drive new business opportunities by helping customers solve their toughest environmental challenges.

Milestones: GE Plastics Continues to Drive Automotive Innovation After Nearly 50 Years of Service

For nearly half a century, GE Plastics has set standards for high-performance automotive polymers. Beginning in 1958 with the introduction of Lexan* resin, its first engineering plastic, GE has continued the tradition of developing advanced automotive materials, while delivering world-class technical support and unparalleled customer service.

Reader enquiries

GE Plastics
Plasticslaan 1
4600 AC Bergen op Zoom
Netherlands

Helen Vandebovenkamp
helen.vandebovenkamp@ge.com

Tel: +31 164 29 20 97
Fax: +31 164 29 10 66
Netherlands

+31 164 29 20 97

helen.vandebovenkamp@​ge.com

www.geplastics.com