
1 Mar 2008
Momentive Performance Materials Introduces New Hair Care Ingredient to Offer Potential for Improved Dry and Wet Conditioning Properties, Added Volume
Silsoft* Care quaternary blend applies proprietary new technology for unique conditioning properties
WILTON, CONNECTICUT, 15TH MAY 2007
Momentive Performance Materials Inc. today introduced Silsoft Care “quat” blend, a new proprietary product with potential use in hair care products that deliver conditioning performance benefits while adding volume. This new blend is an excellent option to consider for leave-on formulations designed to deliver soft feel and manageability without weighing down hair. Silsoft Care blend is also an excellent candidate to consider as an ingredient of choice for these typical performance benefits in rinse-off conditioners.
Silsoft Care blend contains a proprietary silicone that provides a new choice to consider for delivering excellent conditioning properties to hair. A cyclic silicone acts as a volatile carrier, first spreading the silicone uniformly across the surface of hair, and then drying to leave a protective film. The new blend can help deliver greater volume than many other silicones commonly used in hair care products. The film also provides excellent wet and dry combing properties as well as outstanding sensory performance. Silsoft Care blend is being introduced globally.
“Hair care products that leave hair looking healthy, full of body and free of static are especially welcomed by consumers with fine hair,” said Beatriz Blanco, global marketing manager, Momentive Performance Materials. “The introduction of Silsoft Care blend helps us deliver on our performance promise to our customers and can help them deliver on their promise to consumers.”
Silsoft Care blend is a potential choice for many hair care applications including rinse-off and leave-in conditioners, hair serums, styling gels, pomades, and pre-treatments for coloring, bleaching and permanents. When applied through a hair serum, Silsoft Care may help to significantly reduce damage caused by mechanical or chemical treatments to hair.
To find out more about Silsoft Care blend and Momentive’s family of products that use the company’s proprietary technology, please visit www.momentive.com .
Reader enquiries
Momentive Performance Materials
Chempark Leverkusen
51368 Leverkusen
Germany
Central European Customer Service: cs-eur.silicones@momentive.com
Toll free telephone: 0080043211000
Notes for editors
About Momentive Performance Materials
Momentive Performance Materials Inc. is a premier specialty materials company, providing high-technology materials solutions to the silicones, quartz and ceramics markets. The company, as a global leader with worldwide operations, has a robust product portfolio, an enduring tradition of service excellence, and industry-leading research and development capabilities. Momentive Performance Materials Inc. is controlled by an affiliate of Apollo Management, L.P. Additional information is available at www.momentive.com .
* Silsoft is a trademark of Momentive Performance Materials Inc.
Editorial enquiries
Robert Scheib
Momentive Performance Materials
Nancy Pitts
Momentive Performance Materials
Brigitta de Vries
EMG
Also available in