Interplas 2002 - Exhibition Supported By New Magazine, Website, Workshops and VIP Programme.

Reed Exhibition Companies (REC) has proposed new initiatives that will support the Interplas exhibiton in response to market and industry demands. Their new concept goes beyond the show alone. "In our discussions with the PMMDA, the British Plastics Federation and other industry groups, we came up with ideas to update and improve our approach. The results include a new industry magazine, aggressive website visibility, more integrated branding, a focus on the vertical markets, a customised seminar/workshop initiative and a VIP programme. These additional components will add to an already comprehensive marketing campaign and will more precisely respond to and mesh with current industry trends," said Justin Tadman, who joins the established Interplas team as its Exhibition Director.

"Our plans for the new magazine are paramount. A top-notch staff, headed by leading industry Editor, Simon Murray, will compile the magazine, Polymer Engineering. And, Peter Harding will be responsible for all advertising.” The new publication will be available in both electronic and hardcopy versions.

“The exhibition website, currently on-line at www.interplas-expo.co.uk, will extend the life of the exhibition and keep the participants in the public eye” says Tadman; "Our intention is that the website will become an international and industry-wide focal point."

The customised seminar/workshop service will allow REC to be as responsive as possible to visitors' needs. It will help visitors to experience the most informative event possible by basically offering them technology on demand.

Finally, to enhance the visibility for exhibitors, REC plans to launch a VIP programme which will identify and attract key decision makers to attend the event.

"We remain totally committed to serving the UK plastics industry and have every confidence that Interplas 2002 will bring outstanding value to its exhibitors and visitors and the UK polymers market overall," Tadman concluded.

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