Songwon appoints Robin Loh to a key commercial and market development role in China and Taiwan

Ulsan, Korea – November 2, 2011 – Songwon Industrial announced that Robin Loh has been appointed to the position of Sales Director in China. This new position carries the overall responsibility for Songwon’s sales performance with the key objective of expanding the core customer base and optimizing returns.

As of November 1, 2011 Robin will be active in Greater China under the Songwon (Shanghai) Trading Ltd. arm, which is the main operational company where sales and sourcing activities on behalf of the global Songwon group are conducted. His additional role will be defining Songwon’s position and supporting its business activities in Taiwan. Robin, who holds a 1st class honours degree from Manchester University in Mechanical Engineering, joins Songwon from PolyOne where he held a number of key commercial and market development roles in China and Asia.

Dieter Morath, Songwon’s Executive Vice President of Sales and Member of the Group Executive Committee, described Robin as “A natural leader with a proven track record of growing businesses and serving customers.” He added: “Our selection criteria for such crucial roles is a tough process and I am delighted that Robin will be part of our team that is at the forefront of our growth agenda in China. His day to day responsibilities will be driven by the local market and our customers needs and he will become a key leader in the team of Min Tian, President of Songwon (Shanghai) Trading Ltd. in China. We have created this position to manage our rapidly growing customer base and to ensure we deliver the best in class quality, service and value. In doing so, he will also help develop and implement our business strategy ensuring that we maintain our reputation and to strengthen our competitive position in China.”

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