Syensqo launches Rhodasurf^® B7 UP, a natural and lower-carbon surfactant for liquid laundry care

Brussels, February 24, 2026 - Syensqo is expanding its laundry care solutions portfolio with Rhodasurf^® B7 UP, a natural^[1] laureth-7 surfactant enabling more sustainable liquid laundry detergents and hard surface care formulations. The product is manufactured at Syensqo’s on-pipe ethoxylation facility^[2] in Moerdijk, the Netherlands, which recently received ISCC PLUS mass-balance certification.

“Rhodasurf^® B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains,” said Benjamin Leleu, Syensqo Global Marketing Manager, Consumer Care.“ It’s a tangible example of how we are expanding our UP Circular Solutions portfolio. We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.”

Rhodasurf^® B7 UP is produced using bio-circular, upcycled ethylene oxide feedstocks. It delivers the same specifications and functional performance as conventional laureth-7 surfactants, providing robust detergency, wetting and solubilizing performance while reducing net CO₂ footprint by more than 90% compared with standard petrochemical-based grades. Compatible with Ecocert and Ecolabel certifications, this new product helps fast-moving consumer goods companies and private label manufacturers respond to growing consumer demand for more natural, lower-carbon products. Rhodasurf^® B7 UP is part of Syensqo’s UP Circular Solutions range, a portfolio based on a circular mass-balance approach that integrates upcycled raw materials while preserving product performance.

Rhodasurf^® is a registered trademark of Syensqo.

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