Univar gets personal at in-cosmetics 2015 with new profile-specific trend textures for today's women

London, England - February 23, 2015 - Univar will reveal exciting new trend-focused, texture-driven Skin Care and Make-up formulations, alongside attention-grabbing colours support for Personal Care customers, at in-cosmetics 2015.

This latest highlight in Univar’s “Mastering the art of texture” campaign features formulations fine-tuned to the particular needs of the different emerging types of women targeted by the Beauty Care industry. Univar will support product developers and brand owners in finding the right texture to suit their Skin Care or Make-Up products to a specific target audience.

Following research into the differing skin care and make up requirements of women from a range of socio-groups, Univar worked closely with its key suppliers to create its own laboratory-developed formulations to respond to the preferences of each profile.

“With this knowledge of the different emerging types of women and our understanding of the marketplace, we have succeeded in developing a set of innovative formulations to support our Beauty Care customers in achieving the perfect texture for their products. We are looking forward to revealing the profiles and formulations for the first time at in-cosmetics 2015,” comments Matthew Ottaway, Personal Care Industry Director EMEA.

Univar’s creative formulations for skin care and makeup applications were developed in its three Personal Care laboratories for research and formulation. The laboratories are part of its dedicated EMEA Personal Care resource, which includes over 30 technical sales representatives and 12 technical managers. The Univar EMEA Personal Care team offers customers an unprecedented level of coverage across the region through its dedicated supply chain with a network of regional distribution hubs, and a local presence serving every European country, North African and Middle Eastern country.

Visitors to in-cosmetics 2015 can also learn more about Univar Colour. This completes the final piece of the formulation jigsaw by offering Personal Care customers an extensive range of vibrant colours meeting latest market trends and needs. From its UK manufacturing plant, Univar Colour is able to provide the right solutions for innovative formulations thanks to the right processes, expertise and technical support.

Find out more about Univar’s new and comprehensive formulation possibilities at in-cosmetics 2015 Booth 7E60.

Reader enquiries

Univar EMEA
Thames House, Gogmore Lane
Chertsey, Surrey, KT16 9AP
United Kingdom

www.univaremea.com