Fruit Attraction 2025
| IFEMA MADRID |
30 Sept - 2 Oct 2025
www.ifema.es/en/fruit-attraction
Fruit Attraction has become the commercial tool of reference for the worldwide marketing of fruit and vegetables. Its capacity to promote the sector's worldwide exports makes it the commercial connection point for all the professionals that make up the entire value chain, as well as having consolidated itself as a framework for innovation in the fruit and vegetable market.
4 Nov 2025
From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers.
21 Oct 2025
Westfalia Fruit and AgroSustain Advance Sustainable Innovation in Avocado Supply Chain
Westfalia Fruit, a global leader in the avocado industry with a legacy spanning over 75 years, is proud to announce its collaboration with AgroSustain, a pioneering agri-tech company focused on sustainable crop protection. The partnership marks a significant step forward in maintaining quality, reducing food loss and chemical residues across the fresh produce supply chain.
7 Oct 2025
Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way
Westfalia Fruit, a leading multinational supplier of avocados and other fresh produce, has unveiled its unique collection of avocado varieties —one of the most diverse of its kind globally. Situated in one dedicated orchard, containing up to three trees each of more than 140 avocado varieties from around the world, this invaluable ‘genetic library’ is a cornerstone of Westfalia’s “Orchard of the Future”: over 50 hectares of land at Westfalia Fruits research and development hub in Tzaneen, South Africa. Where researchers are breeding the avocado varieties of the future.
8 Sept 2025
From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, will showcase a series of groundbreaking initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid (30 September – 2 October). From pioneering research in varietal development, to advancing sustainable supply chain solutions and driving market growth through insights and customer collaboration, visitors to the stand will be able to explore how Westfalia continues to set new standards for the fresh produce industry worldwide.