Plastics
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13 Mar 2012
Clariant supports color creativity in pharmaceutical packaging
- Controlled, Consistent, Compliant…and creative
- Pre-tested colorants help to reduce customers' development times and costs
- Address industry concerns regarding change minimization and adulterated drugs
2 Mar 2012
Clariant gives designers and brand managers vital insight with new color palettes
Muttenz, March 2, 2012 - Color is a powerful communications tool with the ability to convey emotions and stories. It has deep connections with cultural, political, religious and social influences, as we all respond to color psychologically and intuitively. In a world filled with conflicts and pressures, the impact of color, whether conscious or subliminal, can bring value to our lives by positively influencing our moods. It can take us from sad to happy, tired to alert, anxious to calm. In knowledgeable hands, valuable guidance can be provided for applying color to real-world challenges to achieve desired outcomes. In the world of plastics, that guidance comes from Clariant's ColorWorks™ and its ColorForward™ color design tool.
DSM Engineering Plastics makes a strategic move to quicker anticipate customer needs around the globe.
Material allows the medical industry to more easily operate within the costs savings imperative