18 May 2015
FESPA 2015: AVERY DENNISON GOES DIGITAL WITH ITS VIRTUAL FESPA TRADE SHOW BOOTH
OEGSTGEEST, the Netherlands — May 18, 2015 — Avery Dennison is going virtual. To allow more and more people around the world to experience its latest innovations just as it showcases them at trade shows, the company has been developing a new concept: the virtual trade-show booth. And its next rollout will focus on products from its Graphics Solutions portfolio.
The virtual booth will be launched at virtualfespa.averydennison.com, and will highlight the innovations that the company is showcasing at its physical booth at FESPA 2015, from 18 to 22 May at the Cologne Exhibition Centre in Germany.
Visitors to both booths will be able to view and interact with the latest in Avery Dennison’s graphics innovations, showcased under the theme, “Everywhere You Look”. Examples include the new Avery Dennison Colour Swatch mobile app, the company’s value-added service programmes, the complete digital offering and exciting new Supreme Wrapping Film colours. The virtual booth will remain open after FESPA itself closes.
“Our virtual booth will open the door to everyone who is unable to attend the show,” said Patrick Winters, marketing communications manager Europe. “This tool will enable them to experience the innovations we will debut and gain access to the information and tools featured in our booth.
It’s also a great way for visitors at the show to share what they’ve seen with colleagues who won’t be able to come to Cologne.”
More information at virtualfespa.averydennison.com.
Reader enquiries
Avery Dennison
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
Notes for editors
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014. Learn more at www.averydennison.com.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.
Related images
Avery Dennison goes digital with its virtual trade-show booth at FESPA 2015.
(Photo: Avery Dennison, PR297)
