Fashion for milk - with Embrace® shrink film from Eastman

Bottles containing milk or dairy drinks can now be made to leap off the shelf, thanks to Eastman Chemical Company's revolutionary Embrace® shrink film. In a market where strong brands stand out - and where brand recognition is key, glass and plastic containers can be given additional marketing appeal through the use of Embrace shrink film from Eastman.

Embrace shrink film flushes securely against even the most contoured surface, to provide tight flushed 360-degree wraparound graphics and printability far more colourful than any label. This helps to create a product that instantly stands out. Thanks to Embrace shrink film, bottle designers and marketers can now create new, more eye-catching beverage containers, with extreme shapes that were previously not possible. Using the flexibility of Embrace, these containers can be used for one or more designs - allowing dairies and drinks producers to focus on specific markets - or target groups. Embrace makes it possible to use a well-designed, highly contoured base container for an unlimited number of special designs. By simply changing the shrink film artwork, the bottle can incorporate the latest promotion or fashion.

Part of the product rather than part of the package

According to Embrace product manager John Ouwerkerk, Embrace makes brands come alive: "However you wish to position your brand and whatever your target markets, Embrace can display an image that is instantly more recognizable, memorable and of higher quality."

Ouwerkerk adds: "In fact, with Embrace it becomes possible to create special promotions or link in to current trends. Designers can use the shrink film to create different images without having to change the whole container: whether the image is futuristic, playful, serious or traditional, Embrace will enhance the chosen effect."

Key benefits of Embrace include:

• Excellent printability

• All-encompassing design

• High shrink rate

• Crystal clarity

• FDA approved

• Sustained hold

To coincide with the launch of developmental Embrace High Yield resin, Eastman launched a completely revised website to highlight the design opportunities for designers and marketers of milk and dairy drinks. The clear message: Embrace shrink film makes it possible to create stunningly different containers for specific target audiences.

The new website, www.FashionForMilk.com presents a number of ideas as well as factual information, including details of a number of key product characteristics and benefits. Also on the website are a number of case-studies of successful applications.

Reader enquiries

Eastman Chemical Company
Fascinatio Boulevard 602-614
2909 VA Capelle a/d IJssel

Netherlands

+31 10 240 23 17

odette@​eastman.com