24 Oct 2006
Eastman and its project partners present «Bb», a new innovative packaging concept!
CAPELLE A/D IJSSEL, THE NETHERLANDS - Eastman Chemical Company and its four partners on the «Bb» project unveil an exciting evolution in luxury packaging for the cosmetics and personal care markets with a new, sensory-stimulating concept illustrated from the world of babies but designed for adults.
Launched at LUXEPACK 2006, «Bb» highlights the potential for packaging differentiation that can be achieved with Eastman’s pioneering material - The Glass Polymer EB062 - thanks to new techniques in extrusion blow moulding (EBM) technology. It combines innovative developments from Eastman and its four partners on this project, Rebhan, Eurofragance, VALOIS and Pfeiffer.
Centred around Rebhan’s Extrusion Blow Moulding expertise, the concept surfs on the latest packaging trends and opens a new way in the world of water-based fragrances. Both the water-based perfume and lotion are fragranced with a unique scent formulated by Eurofragance that renews the classical citric lavender scheme with fruity-gourmand, mouth-watering notes inspired from soft pineapple flavoured sweets that bring back memories of childhood.
The thick-walled EBM bottles are the result of Rebhan’s extensive developments in EBM manufacturing to create a new plastic-based alternative for high-class cosmetics bottles.
With this step forward, Rebhan becomes the first packaging provider to offer EBM THICK WALL technology to the cosmetics and personal care markets. Available in standard square, oval, round, and customised shapes, the bottles deliver extensive potential for producing high-quality, differentiated bottles for skin care creams, lotions, gels, water-based fragrances and many other cosmetic products. They offer high transparency, a glass-like appearance with an extra thick walled area in the base, a low risk of breakage, the possibility for tailored finishings, for example using colour or texture, and with an ultra-violet blocking additive the bottles can be protected from yellowing.
Valérie Bouvignies, cosmetics and personal care marketing Europe, Eastman Chemical Company, and Co-ordinator of the «Bb» concept, comments: “The strength of «Bb» lies in the various innovations, successfully drawn together to highlight the vast potential for new, luxury packaging for the cosmetics and personal care markets. Rebhan’s success in adapting the EBM process to suit The Glass Polymer EB062 will open new doors for these markets to achieve cost-effective, differentiated packaging.”
The scent
Eurofragance, a Spanish company specialising in the design and manufacture of fragrances, perfumes and flavours, developed a 100% water-based, 100% allergen-free scent for both the perfume and the lotion. A fresh, tropical fragrance of pineapple and sweet sugar, mingled with orange flower notes and white musk undertones was selected.
Delphine Hitier, Export Area manager, explains: “We worked closely with Eastman to illustrate Rebhan’s innovative use of The Glass Polymer EB062 with a creative scented solution. We were looking to reflect the purity of babies in a scent that would also appeal to adults by evoking their sweetest childhood memories – a novel idea for the cosmetics and personal care industries. To that end we opted for a unique fragrance that would also meet new European regulations for 100% allergen-free, non-alcohol based products.”
Perfume dispenser
For the «Bb» perfume bottle, VALOIS, the leading developer of fragrance dispensing systems, chose its premium, best-selling VP4 pump containing a brand new ‘Aqua’ feature. Due to be launched to the market at the end of 2006, the ‘Aqua’ insert creates a gentle, fine mist which improves ease of spraying. The plastics-based pump was finished in aluminium to reflect the high-quality aesthetics of the EBM bottles.
“When Eastman asked us to become involved in the «Bb» concept, we were delighted to be able to partner our own innovation – Aqua – with this highly innovative development,” comments Patrick Bousquel, Marketing Manager BU Dispensing System, VALOIS Perfumery & Cosmetics.
The lotion
Eastman was able to draw on an exciting new innovation from within the Company when developing the baby lotion. NutriLayer is a premium, natural ingredient for topical skin and face creams, sun screens and lip care. It is derived from non-genetically modified rice bran oil and provides moisturising, antioxidant and soothing benefits in cosmetics and personal care products.
James McCaulley, Eastman’s global market development manager, Personal Care, comments: “The «Bb» concept provided an excellent opportunity to demonstrate not only the versatility of Nutrilayer as an ingredient for lotions as well as creams, but also to highlight how Eastman works across its areas of expertise to deliver innovations to its customers. Eastman is becoming a supplier that can handle both packaging and ingredients for cosmetics and personal care products; an innovative and exciting step forward for both industries.”
Lotion dispenser
Adding to the list of innovations, Pfeiffer, the leading manufacturer of innovative dispensing systems, contributed a newly-designed dispenser for the lotion. Intended for lotions and gels, the Cremosa pump, designed by Dieter Bakic, is available in different volume and closure sizes. Regarded as “la crème de la crème of design”, it offers a comfortable finger mould for smooth handling and a three-point locking mechanism to give strong protection against unintended actuation.
“In the «Bb» concept we saw a good opportunity to present our new cosmetic pump-design CREMOSA with other innovative partners. This design fits perfectly to a broad variety of bottle shapes and sizes and gives a luxury look to the complete packaging, “explains Stephan Scheytt, Marketing & Product Management, Pfeiffer.
For more information contact Valérie Bouvignies, Eastman Chemical.
Reader enquiries
Eastman Chemical Company
Fascinatio Boulevard 602-614
2909 VA Capelle a/d IJssel
Netherlands
Notes for editors
About Eastman
Eastman Chemical Company (NYSE:EMN) manufactures and markets chemicals, fibres and plastics worldwide. Eastman provides key differentiated coatings, adhesives and specialty plastics products; is the world’s largest producer of PET polymers for packaging; and is a major supplier of cellulose acetate fibres. Founded in 1920 and headquartered in Kingsport, Tennessee, USA, Eastman is a FORTUNE 500 company with 2005 sales of $7 billion and approximately 12,000 employees.
For more information about Eastman and its products, visit www.eastman.com.
About Eurofragance
Since its foundation in 1990, and managed by a family with more than 35 years’ experience, Eurofragance has succeeded in “capturing sensations” in many places of the world. Customers from different countries know about our commitment to discover new fragrances or to reconstitute all natural oils to the limit. We can assure customers that the company keeps the illusion and energy of its youth and also the solid advantage of its long experience.
About Rebhan
Servicing to major brands like Biotherm, Helena Rubinstein and Lancome, REBHAN from Stockheim / Germany counts itself as one of the major European players in development and production of complete plastic packaging. The name Rebhan stands for a one-stop-shopping service, offering a big range of standard bottles, tottles, closures & accessories, including complete decorating options.
About Pfeiffer
Engineer Erich Pfeiffer founded the Pfeiffer Company in 1947.
During the 1960s Pfeiffer developed the first leak-proof dispensing pump and launched the world's first nasal spray pump in 1972. The subsequent demand for Pfeiffer products led Pfeiffer to expand his activities worldwide. A long line of developments and innovations have made us a leading producer of spray and dispensing systems for the cosmetic and pharmaceutical industries.
Pfeiffer has been ISO 15378, DIN EN 13485, ISO 9001 and DIN EN 46001 certified for many years, and has filed the Drug Master File with the US FDA. In 1993, Pfeiffer became a member of the worldwide operating Aptar Group (www.aptargroup.com), which is traded on the New York Stock Exchange. Today, Pfeiffer is globally represented through Sales Offices and Local Agencies. Pfeiffer’s Headquarters is in Radolfzell on Lake Constance.
About VALOIS
Valois has entered the 3rd millennium with more than 50 years of experience in successfully developing, manufacturing and marketing a variety of dispensing systems for the pharmaceutical, cosmetic and perfume industries throughout the world.
Today, more than 2200 people work for Valois with the permanent objective of providing outstanding quality products and services to all our customers.
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Editorial enquiries
Odette Heijnen
Eastman Chemical Company
Josina van der Velden
EMG