Momentive Introduces Silsoft* Silicone Gel for Competitively Priced, High-Performing Personal Care Products

WILTON, CONNECTICUT, 31^ST JANUARY 2008

Momentive Performance Materials today introduced its new Silsoft silicone gel, an innovative, competitively priced silicone gel with outstanding sensory performance. Silsoft silicone gel is an excellent choice to consider for formulators who are targeting the growing demand for valued-priced color cosmetics and skin care products that deliver performance benefits comparable to high-end products.

“Silsoft silicone gel offers an outstanding value proposition for companies that are developing color cosmetics and skin care products to sell in the world’s fastest growing economies,” said Beatriz Blanco, global marketing manager, Momentive. “Silsoft silicone gel delivers outstanding sensory performance, offers enhanced compatibility with organic materials such as UV filters and does not have the “balling” effect associated with traditional elastomers. Silsoft silicone gel is also an excellent choice for competitively priced personal products offered in mature economies.”

Silsoft silicone gel is the latest addition to Momentive’s extensive line of sensory enhancing silicone products. Silsoft silicone gel, a crystal clear gel, spreads easily leaving a silky feel on the skin. Silsoft silicone gel is cold processable and can withstand high shear. The performance benefits of Silsoft silicone gel may enhance a wide range of products including foundations, skin care creams and lotions, anhydrous serums and sunscreens. Hair care products may also benefit from the use of Silsoft silicone gel.

To find out more about Silsoft silicone gel, please visit www.momentive.com .

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